Alliance for the Arts

This arts organization in Fort Myers, Florida is complex and was having a hard time clearly communicating who they are and what they do. Not to mention they had a dated visual brand and no clear parameters for consistent execution, which often left their internal team, spinning their wheels.

We conducted market research including surveys, polls, and phone interviews with their audience. We spent three days in strategy with them to develop the core of who they are, and we designed a complete visual identity system with a brand hierarchy for their sub-brands giving them a clear way to create content, marketing materials, and assets across all of their dynamic programming.

As a direct result of their updated messaging and branding, they were able to confidently pitch and secure a 7-figure donation, which will have an impact on the organization and community for generations to come!