Why Even Small Businesses Need to Invest in Building a Quality Brand

Posted on by ellyandnoracreative

All marketing tactics are created from the foundation of a solid brand. Without one, businesses are always going to be on shaky ground. They’ll always be spinning in circles, rewriting their copy, and never gaining any real traction. But most believe that quality branding is outside of their reach. They think that they’re not ready. However, brands are iterative and should grow and evolve with the company. That means you have permission to start now. […]

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How Female-Led Business Can Build a Strong Brand by Embracing the Feminine

Posted on by ellyandnoracreative

Women tend to be more empathetic, collaborative and nurturing in their leadership style, which can translate into creating more authentic and meaningful connections with customers. Women are often more attuned to the needs and values of their target audience, which can lead to more effective communication and messaging. By leveraging these unique strengths, female-led businesses can build strong and loyal communities that propel their brand to success. As more and more women enter the business world, we can expect to see a shift towards a more compassionate and inclusive approach to brand building that benefits both businesses and their customers.

Here are a few tips for female-led businesses on how they can lean in and leverage their unique and innate attributes to build a wildly successful business and brand. […]

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How to Maintain Brand Consistency Across Marketing Channels

Posted on by ellyandnoracreative

Brand consistency is important as you don’t want to foster confusion and appear unprofessional to your target audience. However, maintaining a consistent brand message is not as easy as one would think, especially if you’re using different marketing channels. But just because it can be challenging doesn’t mean it’s impossible.  Establish Brand Guidelines Every brand […]

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Reasons to Include Social Media in Your Digital Campaign

Posted on by ellyandnoracreative

The basics of digital marketing include search engine optimization, paid marketing, content marketing, email marketing, and perhaps most familiar, social media marketing. To improve brand recognition through digital marketing, you should start with a website and create multiple social media accounts. Social media has turned into an essential tool for building relationships with new and […]

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