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The Importance of Powerful Copywriting

There’s a lot that goes into marketing a business. And while businesses often focus on generating leads and boosting their website traffic, it’s important to remember that copywriting is also a vital part of marketing a business.  Now, you may still be skeptical about the importance of copywriting. This is understandable as most people don’t […]

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How to Make Your Brand Seem More Human

If you were to ask anyone what’s essential in any relationship, the answer would be the same: trust. Trust is the foundation of any relationship, and the lack thereof will only lead to the destruction of that relationship. In the business world, trust is vital. Without it, customers won’t show up to purchase products or […]

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How to Sustain Customer Relationships

          A meaningful customer experience builds trust, engagement, and loyalty. A poor one, on the other hand, can have an impact on your income, reputation, and brand authority. Note that 58 percent of US customers quit following or supporting a brand after a negative consumer experience.  Keeping existing consumers costs five […]

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