We Make Incredible
Kleenteen is a luxury line of skincare products designed with the active teen in mind. Their skin-clearing products are made with natural ingredients that help teens live clean, clear, and confident. With more and more teens experiencing the effects of anxiety, stress, depression, and pressure, it’s important that they have self-care practices that allow them to press pause and recharge. Kleenteen sensory experiences and acne-fighting ingredients transform your hygiene routine from boring to bold because when teens look better, they feel better.
This brand is a major disruptor in the skincare space aimed at teenagers. While most skincare brands focus on the calm and restorative emotions, we wanted to go with high energy and capture the sentiment of teens singing in the shower to their favorite artist. We wanted the line to feel gender-inclusive to teen boys and not overly feminine.
We loved creating brand that was vibrant, fun, and was based on research from focus groups of the ideal audience to ensure we were creating a brand and strategy that would connect.