We Build Incredible

Dr Z is a highly-specialized gender psychologist who serves transgender adults. She has been in private practice for many years and has tackled all her branding herself. When we met, she was making do with a makeshift logo, a lack of cohesive messaging, confusing type structure, and inconsistent visuals. She wasn’t speaking to her client’s specific pain points or positioning her as the expert she is. 

We worked with her to understand what makes her unique in her industry and how her direct and no-fluff personality was an asset to her potential clients.

We created a logo suite that represents her elite expertise, brought a type hierarchy that will help her message land, clarified her use of intentional colors, crafted messaging that positioned her correctly, and defined her tone of voice.

We love how everything turned out and know that this brand will help Dr Z step into the next phase of her business.