We Make Incredible

Service First Team helps military families buy or sell a home in El Paso, TX.

When we first met Brian and Elizabeth Hall, they were transitioning from a name-based real estate business to building a team and they needed a brand that could help create unity and recruit more agents to work with them.

It was important that we incorporate both their military roots and hints of TX without being cliche. We loved the way this outline design came out and how it is perfect for their logo but also translates into other visual pieces of their business. It’s also based on home architecture commonly seen in El Paso!

We love how their brand represents their business so well. Plus, they’re already getting great use of a consistent message and visual identity across their website, social media, and printed yard signs!