Consumers are smarter these days. They can recognize a brand that is genuinely concerned about them. They know when a business is being transparent with them by simply going through their content. For this reason, the way content marketing is done has changed, too. Now it’s not just about incorporating keywords in a 500-word article […]
It is literally impossible for anyone to know more about your brand than you do. You know everything by heart because it’s your origin story, your goals, your vision, and your organization or company’s culture. Despite this, you may find difficulty explaining or talking about the qualities of your brand to a designer. Most designers […]
You’ve seen them. You’ve participated. You’ve tagged your same five best friends in every one. Social media challenges have become familiar territory, particularly on Instagram. Whether it’s a book a month club or a posting schedule you participate in with a community, comradery is created in these spaces that can sometimes be tough to […]
We see you over there. Responding to emails at the dinner table. Skipping breakfast, then lunch while you reply to social media comments. Filming every significant second of your life because: Stories. Listening to business podcasts, watching YouTube tutorials, and reading management ebooks while you drive, do dishes, fold laundry, workout at the gym, pick […]
Every business needs a social media profile to attract more customers. COVID-19 has accelerated the transition to an almost entirely online landscape, which means that a company must say in touch with its target market to stay alive. However, if your business has a dead social media presence or it’s rife with old, blurry logos […]
Springtime symbolizes new beginnings. All the mood boards for spring are soft patterns, appealing hues, and pleasant-looking flowers. There’s no better season to start anew and refresh your business’ brand. From logo and website to social media pages, you can coordinate your brand to the ambient spirit of this time of year. Creating a new […]
Sometimes the flame can burn out on your business. The things that used to invigorate you have become chores. The tasks that used to get you out of bed in the morning are now victims of procrastination. And there’s just nothing new and exciting about your routine. In other words, your brand is sitting […]
In today’s market, having a website and a social media profile is the bare minimum of what is needed to make sure your brand is accessible to your target audience. Having a strong online presence means so much more than just having a website. You need to sustain that “presence” by continuing to generate interest […]
February is a designated month of celebration, recognition, and contemplation of and for the Black community. It should not be the only time we consider Black communities. That should be an ongoing, year-round effort. But as brands and businesses, it is a time for focused concentration, amplified voices, and intention work on inclusivity, equity, […]
Too often we spend the beginning of the year thinking of all we want to do. Goals we want to meet, sales numbers we want to hit. We frequently forget that the first step in any pursuit should be education. If we’re hoping to level up, we have to start with the mind. Action is […]