Every business needs a social media profile to attract more customers. COVID-19 has accelerated the transition to an almost entirely online landscape, which means that a company must say in touch with its target market to stay alive. However, if your business has a dead social media presence or it’s rife with old, blurry logos […]
Springtime symbolizes new beginnings. All the mood boards for spring are soft patterns, appealing hues, and pleasant-looking flowers. There’s no better season to start anew and refresh your business’ brand. From logo and website to social media pages, you can coordinate your brand to the ambient spirit of this time of year. Creating a new […]
Sometimes the flame can burn out on your business. The things that used to invigorate you have become chores. The tasks that used to get you out of bed in the morning are now victims of procrastination. And there’s just nothing new and exciting about your routine. In other words, your brand is sitting […]
In today’s market, having a website and a social media profile is the bare minimum of what is needed to make sure your brand is accessible to your target audience. Having a strong online presence means so much more than just having a website. You need to sustain that “presence” by continuing to generate interest […]
February is a designated month of celebration, recognition, and contemplation of and for the Black community. It should not be the only time we consider Black communities. That should be an ongoing, year-round effort. But as brands and businesses, it is a time for focused concentration, amplified voices, and intention work on inclusivity, equity, […]
Too often we spend the beginning of the year thinking of all we want to do. Goals we want to meet, sales numbers we want to hit. We frequently forget that the first step in any pursuit should be education. If we’re hoping to level up, we have to start with the mind. Action is […]
Entrepreneurs tend to be “fly by the seat of their pants” people. And thus, we are not great at documenting the things we want, the assets we need and a plan for how we intended to get to the finish line. How many times have you considered handing over a task to an employee or […]
Yes. You read that right. With Martin Luther King Jr. Day right around the corner, we can already see the inevitable onslaught of Canva-constructed, templatized MLK quotes coming to social media. It happens every year. Business as usual 364 with a nod to King one day out of every January, then back to biz as […]
Do you ever feel irritated when a social media platform drops a new feature? Like… okay I was just getting Stories highlights really working for me and now I have to do another thing!? Seriously, A-NOTH-ER THING? We get it. Sometimes it feels better to just pretend they didn’t do anything. Unfortunately, that could be […]
Year one of building your brand is scary. No matter how prepared you are, no matter how much research you do, it’s nerve-wracking to put yourself (and your product) out there for public consumption. It can invoke nerves, spawn criticism, and even create a little crisis of faith if things don’t go as you expect. […]
