In today’s market, having a website and a social media profile is the bare minimum of what is needed to make sure your brand is accessible to your target audience. Having a strong online presence means so much more than just having a website. You need to sustain that “presence” by continuing to generate interest […]
February is a designated month of celebration, recognition, and contemplation of and for the Black community. It should not be the only time we consider Black communities. That should be an ongoing, year-round effort. But as brands and businesses, it is a time for focused concentration, amplified voices, and intention work on inclusivity, equity, […]
Too often we spend the beginning of the year thinking of all we want to do. Goals we want to meet, sales numbers we want to hit. We frequently forget that the first step in any pursuit should be education. If we’re hoping to level up, we have to start with the mind. Action is […]
Entrepreneurs tend to be “fly by the seat of their pants” people. And thus, we are not great at documenting the things we want, the assets we need and a plan for how we intended to get to the finish line. How many times have you considered handing over a task to an employee or […]
Yes. You read that right. With Martin Luther King Jr. Day right around the corner, we can already see the inevitable onslaught of Canva-constructed, templatized MLK quotes coming to social media. It happens every year. Business as usual 364 with a nod to King one day out of every January, then back to biz as […]
Do you ever feel irritated when a social media platform drops a new feature? Like… okay I was just getting Stories highlights really working for me and now I have to do another thing!? Seriously, A-NOTH-ER THING? We get it. Sometimes it feels better to just pretend they didn’t do anything. Unfortunately, that could be […]
Year one of building your brand is scary. No matter how prepared you are, no matter how much research you do, it’s nerve-wracking to put yourself (and your product) out there for public consumption. It can invoke nerves, spawn criticism, and even create a little crisis of faith if things don’t go as you expect. […]
Congratulations! You’ve just landed the leading role… in your brand. As the founder/CEO/creator/influencer, you are the star of your show. Whether you’re an extrovert or not, you’ll be in the spotlight. Even if you’re not showing your face often, your ideas, your interests, and your shortcomings will be. One of our favorite tools for […]
Okay, we’ll admit it. Looks matter. Not the way people look, you’re all beautiful in your own way and you don’t need to change a thing. But when it comes to your brand, let’s be honest people are judging books by their covers. In this case, the book is your brand. […]
Are you ready to become a branding time traveler? Here’s what you do: Step One: Close your eyes. Step Two: Imagine a time ahead of now when your business is thriving and customers are buying. Step Three: Reverse engineer how you got those customers. Step Four: Clean the time machine […]