PPC or Pay-per-click advertising was born around the early 2000s. Since then, more and more marketers have integrated this effective tactic into their marketing strategy. PPC has yielded success for a countless number of companies in the past, and as a marketer, you may be wanting to cash in on this success yourself. However, PPC […]
In 2020 alone, research arrived at an additional 3.6 million American podcast listeners. This suggests that the podcast audience in the United States is rising at 20% each year. With such astounding numbers, you may be wondering if it’s finally time to start a podcast. Looking forward to the long voyage, producing exciting content for […]
Branding is an integral marketing aspect. It goes beyond just the logo of a company. It actually involves a holistic view of an entire organization, including its promise and what it stands for. It is also how the brand wants to be seen and how the public perceives the business. Companies can establish a consistent […]
Success and brand awareness go hand in hand. When people know about your brand, you have a much greater chance of expanding your audience, increasing website traffic, cultivating leads, and more! Brand awareness is your foundation for acquiring customers. As such, it’s crucial to let the world know what you have to offer and why […]
Creating valuable content for your brand or small business is a very important tool in the digital age. It’s an effective way to market your products and services while providing useful information that your customers or prospects can derive a lot of value from. With that being said, we also want to acknowledge that […]
Year one of building your brand is scary. No matter how prepared you are, no matter how much research you do, it’s nerve-wracking to put yourself (and your product) out there for public consumption. It can invoke nerves, spawn criticism, and even create a little crisis of faith if things don’t go as you expect. […]
Congratulations! You’ve just landed the leading role… in your brand. As the founder/CEO/creator/influencer, you are the star of your show. Whether you’re an extrovert or not, you’ll be in the spotlight. Even if you’re not showing your face often, your ideas, your interests, and your shortcomings will be. One of our favorite tools for […]
Okay, we’ll admit it. Looks matter. Not the way people look, you’re all beautiful in your own way and you don’t need to change a thing. But when it comes to your brand, let’s be honest people are judging books by their covers. In this case, the book is your brand. […]
Everyone has heard the phrase “blogging is dead” somewhere. It’s a common trope of the “marketing tips” community to call something dead when it’s a few years old. Facebook is dead. Twitter is dead. Myspace is dead. Okay, that last one might be true. But the real truth is, as long as something is still […]