BRANDFEST
PUT SOME RESPECT ON YOUR NAME
In 90 days, replace the embarrassment with a brand that finally proves you mean business.
BrandFest is a 3-month live experience that takes early-stage female entrepreneurs from DIY confusion to a brand ready for the main stage.
Your Business Still Looks Like a Side Hustle
When someone calls your business a hobby, you have two choices. Get offended. Or ask yourself why they think that.
Nobody takes your business more seriously than you take your brand. If people aren't seeing a real business, it's because you haven't shown them one yet.
Your offer is good, but explaining it feels clunky.
You're posting consistently, but your content isn't landing.
Your website is live, but it isn't doing much heavy lifting.
You have talent, vision, and drive, but your business is stuck in its opening act.
That's the stage BrandFest is built for.
Three Stages. One All-Access Pass.
A 3-month brand-building container for female entrepreneurs with service-based businesses still in the early stages of growth. Three months to refine your messaging, voice, visuals, and strategy, with expert support every step of the way.
Curriculum
Focused sessions where Sara teaches a specific brand topic, unpacks strategy, and gives you the structure to work through your brand foundations in a way that actually makes sense.
Coaching
Every other week, a live audit and coaching session where members get direct feedback on their brand, messaging, and visibility. You're not just learning branding, you're pressure-testing it in real time.
Community
Hosted inside Circle, connect with women in the same season of business to share progress, ask questions, and get feedback. This is where the work gets less lonely.
Because building a strong brand takes more than inspiration. It takes clarity, consistency, and follow-through. This isn't a course to add to the graveyard of unfinished purchases.
You Don't Have $10,000+ to Spend on Branding Right Now
That doesn't mean your brand has to look like garbage.
We've watched early-stage owners circle the drain trying to figure this out alone. A poorly designed logo. Rewriting their bio every three weeks. Posting into the void. For too long, the only options have been to figure it out yourself or write a five-figure check.
BrandFest is a better way. You get expert strategy and real mentorship, without the agency price tag.
★ Join the WaitlistIs Your Name on the List?
BrandFest is for you if…
- ✓You're a female entrepreneur in your first 1–2 years of business
- ✓You run a service-based business making under six figures
- ✓You're a personal brand or solo owner with one primary offer
- ✓Your messaging changes every other week and your visuals feel scattered
- ✓You want expert guidance without a high-ticket, done-for-you investment
It's not the right fit if…
- ×You're already at six figures with more complex brand architecture
- ×You have a full team that needs deeper implementation support
- ×You have multiple offers, departments, or advanced marketing ecosystems
- ×You're ready for fully custom strategy, messaging, and design execution
If that's you, our done-for-you branding services will be the better move.
BrandFest is for the founder with main-stage potential who's ready to stop building from the sidelines.
The Lineup
Learn how to talk about your business in a way that is clear, confident, and compelling.
- ✦What you do
- ✦Who it's for
- ✦Why it matters
- ✦What makes your business different
- ✦How to position yourself so people actually get it
Get clear on who you are speaking to, what they care about, and what they need to hear from you in order to trust you.
- ✦Audience clarity
- ✦Pain points and buying mindset
- ✦Language that resonates
- ✦How to stop trying to talk to everyone
Develop a brand voice that sounds like you, only sharper, stronger, and more intentional.
- ✦Personality and tone
- ✦Brand voice consistency
- ✦Messaging style
- ✦Writing that feels human and distinct
Create more alignment between what your brand says and how it visually shows up.
- ✦Visual direction
- ✦Brand mood and aesthetic
- ✦Cohesion across platforms
- ✦Making your business look more established and intentional
Because a good brand is not just theory. It has to show up somewhere.
- ✦Content direction
- ✦Website messaging and structure
- ✦How to apply your brand in visible, practical ways
- ✦Turning ideas into actual brand touchpoints
It's not just about where your business is now. It's about building a brand that can support where you want to go next.
- ✦Brand growth mindset
- ✦Refining as you evolve
- ✦Building with future expansion in mind
- ✦Stepping into a more established version of your business
Why Some Brands Stay in the Crowd
You can spend the next year piecing together branding advice from Instagram, podcasts, and ChatGPT prompts from people who've never seen your business. Or you can get in the room with structure, strategy, and feedback. It's the difference between collecting inspiration and actually creating momentum.
Sara Chambers
Sara is the CEO of Elly & Nora Creative, a branding agency that builds brave, bold, brag-worthy brands for entrepreneurs ready to lead with purpose and power. With nearly two decades in marketing, communications, and brand strategy, she helps women clarify what they stand for and communicate it in a way that reflects the true caliber of their work.
BrandFest is her way of bringing that expertise to the women who aren't quite ready for done-for-you services, but are absolutely ready to stop playing small.
She has worked with entrepreneurs across industries to develop stronger positioning, sharper messaging, and more strategic brand foundations that support long-term growth.
One Pass. Everything Inside.
What's on Your Pass
- ★3 months of access to the full BrandFest curriculum
- ★A weekly live coaching call — 12 weeks, alternating teaching & hot seats
- ★Access to the private Circle community
- ★Opportunities to submit for live hot seat coaching
- ★Ongoing support, feedback & community connection throughout
Recordings & worksheets are available immediately after each call. Keep your access after 3 months for just $37/month.
What Confusing Branding Is Costing You
Unclear branding is expensive. It costs you when people don't understand what you do, your content doesn't connect, your visuals feel inconsistent, and you keep changing your mind because you have no framework.
BrandFest gives you the strategy and support to fix that before you sink more time into building the wrong thing.
Not Too Broad. Not Too Advanced. Just Right.
Some programs are too broad. Some are too advanced. Some are all motivation and no method. BrandFest is built specifically around branding for early-stage service providers who need clarity, not complexity.
You don't need to be more polished before you start. You need the right support while you build.
Festival FAQ
Is BrandFest a course or a membership?
It is both a structured 3-month experience and a community container. When you join, you get full access for 3 months. After that, you can choose to continue your access for $37/month.
Why is BrandFest 3 months?
Because 3 months is enough time to build a strong brand foundation when you have the right support and actually use it. BrandFest is designed to give you a clear runway to move through the curriculum, apply what you’re learning, and make meaningful progress without dragging the process out indefinitely.
The truth is, too many entrepreneurs keep circling the same branding questions for months or even years because there is no structure, no deadline, and no accountability. A 3-month container gives you enough time to do the work, but enough urgency to finally get it done.
That said, BrandFest is not passive. You do need to participate, show up, and apply what you’re learning. And because real life does happen, you’ll have the option to maintain access after your 3 months for a monthly fee if you want more time, continued support, or simply want to stay connected to the coaching and community.
Is this live or self-paced?
The curriculum is available for you on weekly live calls. The recording and supplementary worksheets will be available immediately following the call.
What is the schedule?
BrandFest is a live cohort for 3 months. The next cohort kicks off on September 1st and will run for 12 weeks of live calls. Calls are every Tuesday at 9 am PST.
How many coaching calls are included?
There are 12 weeks of calls. Every week will alternate between teaching and hot seat feedback calls.
Will I definitely get coached on a hot seat call?
Hot seat participants must submit in advance, and those who submit ahead of time will get priority for selection. If time allows, additional questions may also be answered live on the call.
Where is the community hosted?
BrandFest is hosted inside Circle, our private community platform, where all of the curriculum, coaching, and community come together in one place. You will be able to move through the program content, join live calls, ask questions, share your progress, and get feedback inside a space built for real connection and ongoing support.
Is this for product-based businesses?
BrandFest is primarily designed for service-based businesses, especially personal brands and businesses built around one core offer or service.
That said, product-based business owners will absolutely still find value here, particularly in areas like messaging, positioning, audience clarity, tone of voice, brand personality, and overall brand direction. These are foundational elements every business needs, regardless of what they sell.
The reason BrandFest is geared more toward service providers is because product-based businesses often have additional branding and marketing considerations that are more complex and not fully covered inside this program. Things like packaging, retail positioning, ecommerce conversion, inventory considerations, and product photography all introduce layers that go beyond the scope of this particular container.
So if you are a product-based founder who knows your biggest need is clarifying your brand foundations, BrandFest will still be incredibly helpful, but it won’t cover all the branding needs of a thriving e-commerce business.
What if I already have a team or a more established business?
If your business is already more complex, has multiple offers, includes a team, or is generating six figures and beyond, you will likely be better served by our custom done-for-you branding services.
BrandFest is intentionally designed for earlier-stage business owners who need to build a strong brand foundation. It is ideal for entrepreneurs who are still clarifying their messaging, refining their positioning, shaping their visual direction, and learning how to apply their brand more consistently across content and web.
Once a business becomes more established, the branding needs are often more layered. You may be navigating multiple audiences, multiple offers, team alignment, a more advanced sales ecosystem, or a brand presence that needs deeper strategy and more customized execution. At that stage, it is usually less about learning the fundamentals and more about creating a more sophisticated brand system that can support growth at a higher level.
That is where our done-for-you services come in. Instead of giving you the framework and asking you to implement it yourself, we step in to develop the strategy, messaging, and creative direction for you in a way that is tailored to the complexity of your business.
What happens after my 3 months?
You can either complete your experience and move on or continue your access to the program, coaching environment, and community for $37/month.
Will you design my brand for me or create my logo?
No. BrandFest does not include done-for-you design services or custom logo creation.
What it does include is guidance on the visual side of your brand, so you are not left guessing. We’ll cover things like art direction, look and feel, font selection, visual cohesion, and accessible tools you can use to start building a more polished brand presence yourself. We’ll also talk about how to create a simple starter logo in beginner-friendly platforms like Canva, so you can have something functional and aligned while you are still in the early stages.
The goal of BrandFest is to help you build a strong, strategic foundation and make smarter visual decisions, not to provide full custom brand design for you.
If you are looking for custom logo design, full visual identity development, or a professionally executed brand system, that is exactly what our done-for-you branding services are for.
Is BrandFest meant to be my forever brand solution?
BrandFest is designed to help you build a strong starter brand for the season of business you are in right now.
That does not mean it is flimsy or surface-level. Quite the opposite. This program is meant to put you miles ahead of the average DIY brand by giving you strategic guidance, feedback, and structure that most early-stage business owners never get. Instead of cobbling things together on your own or buying a course you never fully implement, BrandFest gives you a done-with-you experience that helps you build a brand with much more clarity, intention, and confidence.
It is the bridge between doing everything alone and investing in fully custom, done-for-you services.
The goal is to help you create a brand that serves you well now, helps you grow faster, and gives you a much stronger foundation than guessing your way through the early years. But as your business grows, your branding needs may grow too. More offers, more complexity, more visibility, more team members, and more sophisticated goals often require a deeper level of strategy, messaging, and design support.
So no, BrandFest is not meant to be the final branding investment you ever make. It is meant to help you build something strong enough to move forward with now, so that when the time comes for more advanced support, you are stepping into it from a much more powerful place.
What happens if I get in and realize I actually want you to do this for me?
If at any point during BrandFest, you decide you’d prefer full agency custom done-for-you branding, you can apply your paid BrandFest investment to a project. The first step in our process is a Brand Aid, which is $600. The cost of BrandFest will not be applied to a Brand Aid, but can be applied to a full project agreement once you’ve finished the Brand Aid process and decide to move forward. At that time, the cost of both BrandFest and the Brand Aid will be credited toward your full project. At that time, you’ll be removed from the BrandFest community and onboarded to our agency process. Our branding projects begin at $15,000. You can learn more about our services here.