Build a Brand Worthy of the Main Stage

It is both a structured 3-month experience and a community container. When you join, you get full access for 3 months. After that, you can choose to continue your access for $37/month.

Because 3 months is enough time to build a strong brand foundation when you have the right support and actually use it. BrandFest is designed to give you a clear runway to move through the curriculum, apply what you’re learning, and make meaningful progress without dragging the process out indefinitely.

The truth is, too many entrepreneurs keep circling the same branding questions for months or even years because there is no structure, no deadline, and no accountability. A 3-month container gives you enough time to do the work, but enough urgency to finally get it done.

That said, BrandFest is not passive. You do need to participate, show up, and apply what you’re learning. And because real life does happen, you’ll have the option to maintain access after your 3 months for a monthly fee if you want more time, continued support, or simply want to stay connected to the coaching and community.

The curriculum is available for you to move through at your own pace. The coaching calls are scheduled and live.

You’ll receive 2 live coaching calls per month: one teaching call and one hot seat coaching call.

Hot seat participants must submit in advance, and those who submit ahead of time will get priority for selection. If time allows, additional questions may also be answered live on the call.

BrandFest is hosted inside Circle, our private community platform, where all of the curriculum, coaching, and community come together in one place. You will be able to move through the program content, join live calls, ask questions, share your progress, and get feedback inside a space built for real connection and ongoing support.

BrandFest is primarily designed for service-based businesses, especially personal brands and businesses built around one core offer or service.

That said, product-based business owners will absolutely still find value here, particularly in areas like messaging, positioning, audience clarity, tone of voice, brand personality, and overall brand direction. These are foundational elements every business needs, regardless of what they sell.

The reason BrandFest is geared more toward service providers is because product-based businesses often have additional branding and marketing considerations that are more complex and not fully covered inside this program. Things like packaging, retail positioning, ecommerce conversion, inventory considerations, and product photography all introduce layers that go beyond the scope of this particular container.

So if you are a product-based founder who knows your biggest need is clarifying your brand foundations, BrandFest will still be incredibly helpful, but it won’t cover all the branding needs of a thriving e-commerce business.

If your business is already more complex, has multiple offers, includes a team, or is generating six figures and beyond, you will likely be better served by our custom done-for-you branding services.

BrandFest is intentionally designed for earlier-stage business owners who need to build a strong brand foundation. It is ideal for entrepreneurs who are still clarifying their messaging, refining their positioning, shaping their visual direction, and learning how to apply their brand more consistently across content and web.

Once a business becomes more established, the branding needs are often more layered. You may be navigating multiple audiences, multiple offers, team alignment, a more advanced sales ecosystem, or a brand presence that needs deeper strategy and more customized execution. At that stage, it is usually less about learning the fundamentals and more about creating a more sophisticated brand system that can support growth at a higher level.

That is where our done-for-you services come in. Instead of giving you the framework and asking you to implement it yourself, we step in to develop the strategy, messaging, and creative direction for you in a way that is tailored to the complexity of your business.

You can either complete your experience and move on or continue your access to the program, coaching environment, and community for $37/month.

No. BrandFest does not include done-for-you design services or custom logo creation.

What it does include is guidance on the visual side of your brand, so you are not left guessing. We’ll cover things like art direction, look and feel, font selection, visual cohesion, and accessible tools you can use to start building a more polished brand presence yourself. We’ll also talk about how to create a simple starter logo in beginner-friendly platforms like Canva, so you can have something functional and aligned while you are still in the early stages.

The goal of BrandFest is to help you build a strong, strategic foundation and make smarter visual decisions, not to provide full custom brand design for you.

If you are looking for custom logo design, full visual identity development, or a professionally executed brand system, that is exactly what our done-for-you branding services are for.

BrandFest is designed to help you build a strong starter brand for the season of business you are in right now.

That does not mean it is flimsy or surface-level. Quite the opposite. This program is meant to put you miles ahead of the average DIY brand by giving you strategic guidance, feedback, and structure that most early-stage business owners never get. Instead of cobbling things together on your own or buying a course you never fully implement, BrandFest gives you a done-with-you experience that helps you build a brand with much more clarity, intention, and confidence.

It is the bridge between doing everything alone and investing in fully custom, done-for-you services.

The goal is to help you create a brand that serves you well now, helps you grow faster, and gives you a much stronger foundation than guessing your way through the early years. But as your business grows, your branding needs may grow too. More offers, more complexity, more visibility, more team members, and more sophisticated goals often require a deeper level of strategy, messaging, and design support.

So no, BrandFest is not meant to be the final branding investment you ever make. It is meant to help you build something strong enough to move forward with now, so that when the time comes for more advanced support, you are stepping into it from a much more powerful place.