why logo is not enough in a successful rebrand

Why Your Logo is Never Enough in a Successful Rebrand

In the ever-evolving world of business and branding, a logo is undoubtedly a critical visual representation of your company’s identity. However, to truly achieve a successful rebrand, it takes more than just a shiny new logo. The essence of a rebrand lies in a holistic approach that encompasses every aspect of your brand’s personality, values, and perception. From your messaging and storytelling to the overall customer experience, a rebrand is an opportunity to redefine and strengthen your brand’s position in the market. […]

Read More

color palettes for small business branding

Color Palettes: Elevate Your Brand with Strategic Choices

Color palettes play a crucial role in branding, as they have the ability to evoke emotions and create associations that significantly impact how your target audience perceives your brand. Research shows that 90% of snap judgments made about products are based on color alone, while appropriate use of colors increases brand recognition by up to 80%. This demonstrates the undeniable influence of color on consumer behavior and decision-making processes. […]

Read More

personal branding to stand out in a crowded market

The Dangers of Blending In: How to Stand Out in a Crowded Market

In today’s highly competitive business landscape, the dangers of blending in and not standing out in a crowded market can lead to your brand being overshadowed by competitors. To thrive and succeed, it is crucial for small to medium-sized service-based business owners and personal brands such as coaches, authors, speakers, and consultants to differentiate themselves from the competition. […]

Read More

brand architecture for small business

Breaking Down Brand Architecture

As an entrepreneur with a small team, building a strong brand is key to success in a highly competitive service-based industry. But how do you structure your brand architecture to effectively communicate your company’s values, mission, and services? We’re breaking down what you need to know about brand architecture and sub-branding to make informed decisions that will help grow your business. […]

Read More

What Are Mood Boards For?

An inspirational eureka moment is not enough to build a brand, and doing so definitely doesn’t happen overnight. You need to have a concrete plan stating your origin, vision, goals, culture, target market, and everything in between. However, even if you have all those things, conveying your ideas to your designer may not be as […]

Read More