Design Archives - Elly and Nora Creative

Why Your Logo is Never Enough in a Successful Rebrand

Posted on August 16, 2023 by ellyandnoracreative

In the ever-evolving world of business and branding, a logo is undoubtedly a critical visual representation of your company’s identity. However, to truly achieve a successful rebrand, it takes more than just a shiny new logo. The essence of a rebrand lies in a holistic approach that encompasses every aspect of your brand’s personality, values, and perception. From your messaging and storytelling to the overall customer experience, a rebrand is an opportunity to redefine and strengthen your brand’s position in the market. […]

Career Pivot: Harnessing Your Personal Brand for Success

Posted on August 7, 2023 by ellyandnoracreative

In a world where professional landscapes are constantly evolving, and opportunities arise from unexpected avenues, the notion of a linear career path has become a thing of the past. Today, the key to achieving long-lasting success lies in your ability to adapt, reinvent, and pivot. […]

Color Palettes: Elevate Your Brand with Strategic Choices

Posted on July 21, 2023 by ellyandnoracreative

Color palettes play a crucial role in branding, as they have the ability to evoke emotions and create associations that significantly impact how your target audience perceives your brand. Research shows that 90% of snap judgments made about products are based on color alone, while appropriate use of colors increases brand recognition by up to 80%. This demonstrates the undeniable influence of color on consumer behavior and decision-making processes. […]

personal branding to stand out in a crowded market

The Dangers of Blending In: How to Stand Out in a Crowded Market

Posted on June 22, 2023 by ellyandnoracreative

In today’s highly competitive business landscape, the dangers of blending in and not standing out in a crowded market can lead to your brand being overshadowed by competitors. To thrive and succeed, it is crucial for small to medium-sized service-based business owners and personal brands such as coaches, authors, speakers, and consultants to differentiate themselves from the competition. […]

Is Your Website Embarrassing You? Here’s How to Fix It

Posted on June 19, 2023 by ellyandnoracreative

Is your website design embarrassing you? Here’s how to fix it. In today’s digital age, having a professional and visually appealing online presence is crucial for any small to medium-sized service-based business owner or personal brand. Your website serves as the foundation of good branding, ensuring that visitors have a positive user experience. […]

Breaking Down Brand Architecture

Posted on June 9, 2023 by ellyandnoracreative

As an entrepreneur with a small team, building a strong brand is key to success in a highly competitive service-based industry. But how do you structure your brand architecture to effectively communicate your company’s values, mission, and services? We’re breaking down what you need to know about brand architecture and sub-branding to make informed decisions that will help grow your business. […]

4 Tips to Help You Grow Your Business

Posted on February 23, 2022 by ellyandnoracreative

Growing your business can be rather tricky and sometimes it may feel like you’ve hit a dead end in finding new business ideas. So, what can you if this happens? While this question may seem difficult to answer, we’ve got a few tips that can help you grow your business. 1 – Have a Responsive […]

A Quick Guide To Creating Visuals That Convert

Posted on February 23, 2022 by ellyandnoracreative

When it comes to conversions, having the right visuals on your website is super important. This becomes especially true for companies that conduct their business mostly online; since your potential customers will not get the chance to look at your products as they would in a brick and mortar store, the challenge falls to you […]

What Are Mood Boards For?

Posted on February 23, 2022 by ellyandnoracreative

An inspirational eureka moment is not enough to build a brand, and doing so definitely doesn’t happen overnight. You need to have a concrete plan stating your origin, vision, goals, culture, target market, and everything in between. However, even if you have all those things, conveying your ideas to your designer may not be as […]