Year one of building your brand is scary. No matter how prepared you are, no matter how much research you do, it’s nerve-wracking to put yourself (and your product) out there for public consumption. It can invoke nerves, spawn criticism, and even create a little crisis of faith if things don’t go as you expect. […]
Congratulations! You’ve just landed the leading role… in your brand. As the founder/CEO/creator/influencer, you are the star of your show. Whether you’re an extrovert or not, you’ll be in the spotlight. Even if you’re not showing your face often, your ideas, your interests, and your shortcomings will be. One of our favorite tools for […]
Okay, we’ll admit it. Looks matter. Not the way people look, you’re all beautiful in your own way and you don’t need to change a thing. But when it comes to your brand, let’s be honest people are judging books by their covers. In this case, the book is your brand. […]
Are you ready to become a branding time traveler? Here’s what you do: Step One: Close your eyes. Step Two: Imagine a time ahead of now when your business is thriving and customers are buying. Step Three: Reverse engineer how you got those customers. Step Four: Clean the time machine […]
“It’s not what you know, it’s who you know.” “Let’s settle this over drinks.” “We’ll discuss it on the golf course.” These feel like such an old school, Mad Men-esque, ways of doing business, but for a long time, this is how publicity worked. It was a small group of people (mostly […]
Today is a big day for me and my team. Today, we pressed publish on a project that we’ve been working on for a while now. It’s called the Desert Dwellers Podcast. Through this podcast, I’m telling stories of business, entrepreneurship, creativity, and personal brands from the American Southwest. Living and building a business in Phoenix […]
3 Reasons Giving Back Should Be a Part of Your Brand Branding is multi-faceted. It’s everything from a customer’s first digital interaction with your company to your packaging when their product arrives, to the on boarding email they get when they sign up for your services. It’s your identity, your ethos, and your essence, […]
How Being Our Own Client Helped Us Launch Our Brand When Elly and Nora Creative launched, it was an exciting and terrifying time. There was an overwhelming learning curve, big investments to make, and structures to define. However, the one thing we were thrilled not to have to outsource was our brand, content, and website. […]
Moving Past the Dressing Room Selfie: Why Personal Branding Should Matter to Performers I’ve had the pleasure of building my career in creative spaces. I minored in theatre only after I realized I didn’t want to perform as a carer and thus changed my major to mass communications. I spent a great deal of time […]
It’s not all that abnormal to hear us talking around the office about woo woo stuff like being open to the Universe, manifesting the next big step, or living with our hands open to receive abundance. As we go into the new year and especially having just started the agency, we’re excited to dream big […]