Thought leadership tools are essential for business leaders who aim to establish themselves as industry experts and build credibility within their target audience. To maximize your reach, it is essential to leverage a range of digital platforms and strategies. […]
Growing your business can be rather tricky and sometimes it may feel like you’ve hit a dead end in finding new business ideas. So, what can you if this happens? While this question may seem difficult to answer, we’ve got a few tips that can help you grow your business. 1 – Have a Responsive […]
Are you shelving your PR ideas because you don’t have a large marketing budget? Doing successful PR on a low budget is actually possible—and small measures can yield amazing results. It’s not all about money when it comes to marketing your company. To promote your brand, you’ll need fresh ideas and a can-do attitude. Here […]
We see you over there. Responding to emails at the dinner table. Skipping breakfast, then lunch while you reply to social media comments. Filming every significant second of your life because: Stories. Listening to business podcasts, watching YouTube tutorials, and reading management ebooks while you drive, do dishes, fold laundry, workout at the gym, pick […]
Sometimes the flame can burn out on your business. The things that used to invigorate you have become chores. The tasks that used to get you out of bed in the morning are now victims of procrastination. And there’s just nothing new and exciting about your routine. In other words, your brand is sitting […]
February is a designated month of celebration, recognition, and contemplation of and for the Black community. It should not be the only time we consider Black communities. That should be an ongoing, year-round effort. But as brands and businesses, it is a time for focused concentration, amplified voices, and intention work on inclusivity, equity, […]
Too often we spend the beginning of the year thinking of all we want to do. Goals we want to meet, sales numbers we want to hit. We frequently forget that the first step in any pursuit should be education. If we’re hoping to level up, we have to start with the mind. Action is […]
Entrepreneurs tend to be “fly by the seat of their pants” people. And thus, we are not great at documenting the things we want, the assets we need and a plan for how we intended to get to the finish line. How many times have you considered handing over a task to an employee or […]
Congratulations! You’ve just landed the leading role… in your brand. As the founder/CEO/creator/influencer, you are the star of your show. Whether you’re an extrovert or not, you’ll be in the spotlight. Even if you’re not showing your face often, your ideas, your interests, and your shortcomings will be. One of our favorite tools for […]
Okay, we’ll admit it. Looks matter. Not the way people look, you’re all beautiful in your own way and you don’t need to change a thing. But when it comes to your brand, let’s be honest people are judging books by their covers. In this case, the book is your brand. […]