personal brand or corporate brand

Personal Brand or a Corporate Brand: Why You Might Need Both

In today’s interconnected and fast-paced business world, branding has become an essential element for success. However, the age-old question of whether to focus on a personal brand or a corporate brand still perplexes many individuals and companies. Each approach offers unique advantages and caters to different goals, but the truth is, in certain scenarios, you might need both. […]

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phoenix branding firm

What is a Disruption Brand and How Can You Build One?

In a fiercely competitive and rapidly evolving business landscape, simply blending in is no longer enough to stand out. Disruption has become the name of the game, and companies that can challenge the status quo and create a lasting impact on their industries are the ones that thrive. Enter the concept of a disruption brand – a powerful force that shakes up traditional norms, redefines market expectations, and captures the imagination of consumers.

But what exactly is a disruption brand, and how can you build one for your business? […]

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phoenix personal branding agency

How a Personal Brand Can Elevate Women in the Trades

In traditionally male-dominated industries, women have been breaking barriers and shattering stereotypes by pursuing careers in the trades. However, the path to success in these fields is not without its challenges. As more women make their mark in the trades, the importance of personal branding becomes increasingly evident. A strong personal brand can serve as a powerful tool for female tradespeople to showcase their skills, expertise, and unique value proposition. […]

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why logo is not enough in a successful rebrand

Why Your Logo is Never Enough in a Successful Rebrand

In the ever-evolving world of business and branding, a logo is undoubtedly a critical visual representation of your company’s identity. However, to truly achieve a successful rebrand, it takes more than just a shiny new logo. The essence of a rebrand lies in a holistic approach that encompasses every aspect of your brand’s personality, values, and perception. From your messaging and storytelling to the overall customer experience, a rebrand is an opportunity to redefine and strengthen your brand’s position in the market. […]

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what you need to know about Threads

Threads: What You Need to Know a Month After Launch

This Instagram-linked platform is ready to embrace a focus on text! In an era where visuals rule supreme on most platforms, Threads offers a refreshing change of pace, shifting the emphasis from perfect pictures and well-curated feeds to raw authenticity and engaging narratives. Its growing popularity has even made it a formidable rival to Twitter, prompting Twitter’s bold move to rebrand itself as X in response to Threads’ innovative approach. […]

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phoenix branding firm

Modern Networking: Boost Your Business and Personal Brand

In the era of digital transformation, modern networking has become a critical asset for businesses and personal brands to succeed in an intensely competitive market. With rapid advancements in technology, such as high-speed internet and virtual reality, it is crucial for small to medium-sized service-based business owners and personal brands like coaches, authors, speakers, and consultants to adapt accordingly. […]

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brand photography for business

Elevate Your Business with Impactful Brand Photography

Brand photography can be a major factor in any successful marketing plan, helping businesses create an identifiable look that connects with their intended customers. In this comprehensive guide, we’ll explore the power of professional brand photography and its ability to build credibility, establish emotional connections between customers and brands, and boost your online presence. […]

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successful personal branding examples

13 Inspiring Personal Branding Examples for Entrepreneurs

We’re exploring 13 inspiring personal branding examples and strategies of industry experts who have established authority through personal branding. In today’s competitive business landscape, building a strong personal brand has become essential for entrepreneurs and influencers. It enables them to create distinct identities that resonate with their target audience, resulting in increased visibility, credibility, and opportunities. In this blog, we will delve into various aspects of personal branding, including increased visibility through social media platforms, establishing credibility as an expert in your field, expanding your professional network, and more. By studying the personal branding examples of industry experts like Brené Brown, we can gain insights into how to establish authority and stand out in our respective fields. So, let’s dive in and discover the power of personal branding! […]

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Do’s and Don’ts for Social Media Images

Do’s and Don’ts for Social Media Images The world of marketing has always been hypervisual as larger-than-life names grace billboards, magazines, and television, but the internet and channels like social media took that world to greater heights. It’s not a shocker to see social media feeds—be it Facebook, Instagram, Twitter, LinkedIn, and more—filled with scrolls […]

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An Overview of Digital PR

Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but  are now pretty much obsolete. There are a few exceptions, however, one of them is public […]

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personal branding to stand out in a crowded market

The Dangers of Blending In: How to Stand Out in a Crowded Market

In today’s highly competitive business landscape, the dangers of blending in and not standing out in a crowded market can lead to your brand being overshadowed by competitors. To thrive and succeed, it is crucial for small to medium-sized service-based business owners and personal brands such as coaches, authors, speakers, and consultants to differentiate themselves from the competition. […]

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How to Deal With a Social Media Crisis

  Let’s talk about mistakes. The truth is, everyone makes them—all the time, but as a business owner, it’s important to correct a mistake by providing carefully thought-out solutions. Because there are so many social media platforms now a days, it’s easy for anyone to publicly report a brand for a defective item, poor customer […]

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Do You REELY need Reels?

Do you ever feel irritated when a social media platform drops a new feature? Like… okay I was just getting Stories highlights really working for me and now I have to do another thing!? Seriously, A-NOTH-ER THING? We get it. Sometimes it feels better to just pretend they didn’t do anything.  Unfortunately, that could be […]

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Reasons to Include Social Media in Your Digital Campaign

The basics of digital marketing include search engine optimization, paid marketing, content marketing, email marketing, and perhaps most familiar, social media marketing. To improve brand recognition through digital marketing, you should start with a website and create multiple social media accounts. Social media has turned into an essential tool for building relationships with new and […]

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