How to Deal With a Social Media Crisis

  Let’s talk about mistakes. The truth is, everyone makes them—all the time, but as a business owner, it’s important to correct a mistake by providing carefully thought-out solutions. Because there are so many social media platforms now a days, it’s easy for anyone to publicly report a brand for a defective item, poor customer […]

Read More

How to Launch a Social Media Challenge

  You’ve seen them. You’ve participated. You’ve tagged your same five best friends in every one. Social media challenges have become familiar territory, particularly on Instagram.  Whether it’s a book a month club or a posting schedule you participate in with a community, comradery is created in these spaces that can sometimes be tough to […]

Read More

Do You REELY need Reels?

Do you ever feel irritated when a social media platform drops a new feature? Like… okay I was just getting Stories highlights really working for me and now I have to do another thing!? Seriously, A-NOTH-ER THING? We get it. Sometimes it feels better to just pretend they didn’t do anything.  Unfortunately, that could be […]

Read More