In today’s interconnected and fast-paced business world, branding has become an essential element for success. However, the age-old question of whether to focus on a personal brand or a corporate brand still perplexes many individuals and companies. Each approach offers unique advantages and caters to different goals, but the truth is, in certain scenarios, you might need both. […]
In a fiercely competitive and rapidly evolving business landscape, simply blending in is no longer enough to stand out. Disruption has become the name of the game, and companies that can challenge the status quo and create a lasting impact on their industries are the ones that thrive. Enter the concept of a disruption brand – a powerful force that shakes up traditional norms, redefines market expectations, and captures the imagination of consumers.
But what exactly is a disruption brand, and how can you build one for your business? […]
In traditionally male-dominated industries, women have been breaking barriers and shattering stereotypes by pursuing careers in the trades. However, the path to success in these fields is not without its challenges. As more women make their mark in the trades, the importance of personal branding becomes increasingly evident. A strong personal brand can serve as a powerful tool for female tradespeople to showcase their skills, expertise, and unique value proposition. […]
In the ever-evolving world of business and branding, a logo is undoubtedly a critical visual representation of your company’s identity. However, to truly achieve a successful rebrand, it takes more than just a shiny new logo. The essence of a rebrand lies in a holistic approach that encompasses every aspect of your brand’s personality, values, and perception. From your messaging and storytelling to the overall customer experience, a rebrand is an opportunity to redefine and strengthen your brand’s position in the market. […]
This Instagram-linked platform is ready to embrace a focus on text! In an era where visuals rule supreme on most platforms, Threads offers a refreshing change of pace, shifting the emphasis from perfect pictures and well-curated feeds to raw authenticity and engaging narratives. Its growing popularity has even made it a formidable rival to Twitter, prompting Twitter’s bold move to rebrand itself as X in response to Threads’ innovative approach. […]
In the era of digital transformation, modern networking has become a critical asset for businesses and personal brands to succeed in an intensely competitive market. With rapid advancements in technology, such as high-speed internet and virtual reality, it is crucial for small to medium-sized service-based business owners and personal brands like coaches, authors, speakers, and consultants to adapt accordingly. […]
When it comes to building a successful DIY brand, there are several factors that must be taken into consideration. As small to medium-sized service-based business owners and personal brands such as coaches, authors, speakers, and consultants, the importance of developing a strong brand identity cannot be overstated. […]
Thought leadership tools are essential for business leaders who aim to establish themselves as industry experts and build credibility within their target audience. To maximize your reach, it is essential to leverage a range of digital platforms and strategies. […]
Brand photography can be a major factor in any successful marketing plan, helping businesses create an identifiable look that connects with their intended customers. In this comprehensive guide, we’ll explore the power of professional brand photography and its ability to build credibility, establish emotional connections between customers and brands, and boost your online presence. […]
We’re exploring 13 inspiring personal branding examples and strategies of industry experts who have established authority through personal branding. In today’s competitive business landscape, building a strong personal brand has become essential for entrepreneurs and influencers. It enables them to create distinct identities that resonate with their target audience, resulting in increased visibility, credibility, and opportunities. In this blog, we will delve into various aspects of personal branding, including increased visibility through social media platforms, establishing credibility as an expert in your field, expanding your professional network, and more. By studying the personal branding examples of industry experts like Brené Brown, we can gain insights into how to establish authority and stand out in our respective fields. So, let’s dive in and discover the power of personal branding! […]
Yes. You read that right. With Martin Luther King Jr. Day right around the corner, we can already see the inevitable onslaught of Canva-constructed, templatized MLK quotes coming to social media. It happens every year. Business as usual 364 with a nod to King one day out of every January, then back to biz as […]
Do’s and Don’ts for Social Media Images The world of marketing has always been hypervisual as larger-than-life names grace billboards, magazines, and television, but the internet and channels like social media took that world to greater heights. It’s not a shocker to see social media feeds—be it Facebook, Instagram, Twitter, LinkedIn, and more—filled with scrolls […]
In the past couple of years we’ve had a huge amount of social media apps come to existence. You’ve probably heard about TikTok – the social media platform that keeps your teens, kids, nephews, and nieces busy all day. Yup! That’s the one. Then there’s YouTube. It’s not exactly new, but it remains relevant to […]
Every business needs a social media profile to attract more customers. COVID-19 has accelerated the transition to an almost entirely online landscape, which means that a company must say in touch with its target market to stay alive. However, if your business has a dead social media presence or it’s rife with old, blurry logos […]
Nowadays, businesses need to have a solid social media presence. After all, most people get their content through social media and those platforms are a great way to promote your business and build brand awareness. The problem with social media is that it can often be unpredictable, and what may work now may not work […]
Everyone knows how crucial content marketing is for small businesses. It’s the key to establishing yourself in a populated and ever-growing market. In fact, two of the simplest yet most effective tools in your arsenal are the press release and the media advisory, however, these two are often confused with each other, despite their different […]
Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but are now pretty much obsolete. There are a few exceptions, however, one of them is public […]
In today’s digital age, every business must have an online platform where customers can get in touch. There are many options to choose from, but there’s really no better choice than Facebook. A business page on Facebook is an easy way to keep your customers and clients up-to-date with promotions, events, and news. A Facebook […]
In today’s highly competitive business landscape, the dangers of blending in and not standing out in a crowded market can lead to your brand being overshadowed by competitors. To thrive and succeed, it is crucial for small to medium-sized service-based business owners and personal brands such as coaches, authors, speakers, and consultants to differentiate themselves from the competition. […]
Let’s talk about mistakes. The truth is, everyone makes them—all the time, but as a business owner, it’s important to correct a mistake by providing carefully thought-out solutions. Because there are so many social media platforms now a days, it’s easy for anyone to publicly report a brand for a defective item, poor customer […]
When it comes to establishing your brand in the digital space, social media naturally lends itself to network-building and expansion. People already use these platforms in this way, and there are 4.62 billion social media users today—with that number steadily growing. With the right practices, social media makes for truly effective content marketing for small […]
Similar to other practices, branding also revolves around core values. However, unlike others, the values dictate the success of a branding campaign. For example, branding through social media marketing may or may not fail due to inaccurate usage. But what are the core values of branding that make it effective? Read on… 1. Voice The […]
With the rise of different types of apps and technological advancements, it has become much easier and straightforward to reach clients and potential customers. Social media gives companies a better chance to be seen by people who will benefit from their products or services. However, if you have never tried to do social media management […]
The phenomenon of social media is still relatively young. It has become a vital component of having a digital presence in the previous decade, whether you like it or not. Content creators utilize a variety of platforms to promote their brands and drive traffic to their websites all over the world. Establishing and maintaining an […]
Creating a profile for your business can be quite a step up from just managing a personal Instagram account. Although both may be similar in their objective of showing the best of a certain person or object, it’s still different for businesses and companies. Brand images, photos, and other digital content help increase audience following […]
Do you ever feel irritated when a social media platform drops a new feature? Like… okay I was just getting Stories highlights really working for me and now I have to do another thing!? Seriously, A-NOTH-ER THING? We get it. Sometimes it feels better to just pretend they didn’t do anything. Unfortunately, that could be […]
The basics of digital marketing include search engine optimization, paid marketing, content marketing, email marketing, and perhaps most familiar, social media marketing. To improve brand recognition through digital marketing, you should start with a website and create multiple social media accounts. Social media has turned into an essential tool for building relationships with new and […]