The basics of digital marketing include search engine optimization, paid marketing, content marketing, email marketing, and perhaps most familiar, social media marketing. To improve brand recognition through digital marketing, you should start with a website and create multiple social media accounts. Social media has turned into an essential tool for building relationships with new and […]
With the rise of different types of apps and technological advancements, it has become much easier and straightforward to reach clients and potential customers. Social media gives companies a better chance to be seen by people who will benefit from their products or services. However, if you have never tried to do social media management […]
The phenomenon of social media is still relatively young. It has become a vital component of having a digital presence in the previous decade, whether you like it or not. Content creators utilize a variety of platforms to promote their brands and drive traffic to their websites all over the world. Establishing and maintaining an […]
When it comes to establishing your brand in the digital space, social media naturally lends itself to network-building and expansion. People already use these platforms in this way, and there are 4.62 billion social media users today—with that number steadily growing. With the right practices, social media makes for truly effective content marketing for small […]
Everyone knows how crucial content marketing is for small businesses. It’s the key to establishing yourself in a populated and ever-growing market. In fact, two of the simplest yet most effective tools in your arsenal are the press release and the media advisory, however, these two are often confused with each other, despite their different […]
Facebook is among the most popular and widely used social networking sites and, therefore, one of the busiest business platforms online. Surprisingly, many businesses are still not using Facebook marketing. One of the reasons could be that they don’t know how important it is for their brand and business. So, if you’re still on the […]
In today’s digital age, every business must have an online platform where customers can get in touch. There are many options to choose from, but there’s really no better choice than Facebook. A business page on Facebook is an easy way to keep your customers and clients up-to-date with promotions, events, and news. A Facebook […]
Similar to other practices, branding also revolves around core values. However, unlike others, the values dictate the success of a branding campaign. For example, branding through social media marketing may or may not fail due to inaccurate usage. But what are the core values of branding that make it effective? Read on… 1. Voice The […]
Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but are now pretty much obsolete. There are a few exceptions, however, one of them is public […]
This year is coming to an end and you know what that means… nope, not holiday parties—it’s actually the best time to develop a great content strategy for the new year! 2022 is just around the corner, so let’s get you ready to have a new content strategy to launch as soon as the new […]
Yes. You read that right. With Martin Luther King Jr. Day right around the corner, we can already see the inevitable onslaught of Canva-constructed, templatized MLK quotes coming to social media. It happens every year. Business as usual 364 with a nod to King one day out of every January, then back to biz as […]
In the past couple of years we’ve had a huge amount of social media apps come to existence. You’ve probably heard about TikTok – the social media platform that keeps your teens, kids, nephews, and nieces busy all day. Yup! That’s the one. Then there’s YouTube. It’s not exactly new, but it remains relevant to […]
Every business needs a social media profile to attract more customers. COVID-19 has accelerated the transition to an almost entirely online landscape, which means that a company must say in touch with its target market to stay alive. However, if your business has a dead social media presence or it’s rife with old, blurry logos […]
Nowadays, businesses need to have a solid social media presence. After all, most people get their content through social media and those platforms are a great way to promote your business and build brand awareness. The problem with social media is that it can often be unpredictable, and what may work now may not work […]
Let’s talk about mistakes. The truth is, everyone makes them—all the time, but as a business owner, it’s important to correct a mistake by providing carefully thought-out solutions. Because there are so many social media platforms now a days, it’s easy for anyone to publicly report a brand for a defective item, poor customer […]
Do you ever feel irritated when a social media platform drops a new feature? Like… okay I was just getting Stories highlights really working for me and now I have to do another thing!? Seriously, A-NOTH-ER THING? We get it. Sometimes it feels better to just pretend they didn’t do anything. Unfortunately, that could be […]
Creating a profile for your business can be quite a step up from just managing a personal Instagram account. Although both may be similar in their objective of showing the best of a certain person or object, it’s still different for businesses and companies. Brand images, photos, and other digital content help increase audience following […]