In this digital age, a strong social media presence is crucial to every business. Facebook, Twitter, Instagram, and other platforms can be powerful tools for promoting your brand, expanding your reach, and building your credibility. This is especially true if you were able to develop a successful campaign that made your brand trending.

If you are just starting out on managing your social media accounts, you may think that all you need to do is give regular updates to your followers by sharing photos and videos. However, social media management is more complicated than that. It takes a lot of careful planning. 

Despite knowing that the social media marketing process is tedious, many business owners make mistakes that affect their campaigns’ outcomes and online visibility. To boost your chances of commercial success, remember the following dos and don’ts: 

The Dos

Do set the right posting frequency

You may be tempted to share what’s going on with your brand in hopes of reaching more customers and keeping them more engaged, but this can actually produce the opposite effect. Your audience may feel like they are being bombarded with an overwhelming amount of content, which can lead them to unfollow your accounts. 

The best way to build your social media brand and engage your audience is to commit to a posting frequency that you can sustain long-term. While there is no hard-and-fast rule, a good rule of thumb is to post at least once every day. 

It’s also advisable to create a posting schedule. If you are having trouble creating seven days’ worth of original content weekly, you can stick to posting lesser pieces of content. You can also partner with an agency specializing in digital content for small businesses for assistance in content creation. 

Do change up your post types

Your social media platforms must have varying content. Instead of sticking to a single post type, explore different formats to offer fresh content to your audience at all times. You can post an even mix of videos and photos in different styles, such as vibrantly colored landscape photos and greyscale vertically oriented images.

The Don’ts

Don’t neglect the Stories feature

Instagram and Facebook have the Stories feature that lets you share updates. These posts don’t require the same level of effort as full posts, and they are viewable only for 24 hours unless you feature them on Highlights. Since they are temporary, this feature can be used more casually. It is ideal when sharing special moments every day or making important announcements.

Don’t make spelling or grammar mistakes

This may already seem obvious, but you have to avoid making spelling or grammar mistakes when posting on social media. Before publishing content, have your posts proofread by experts or use apps like Grammarly to ensure your captions are error-free. You can also partner with our personal branding agency in Phoenix. We specialize in copywriting, so you are assured that we can help you create impeccable content that delivers results.


Your social media presence says a lot about your brand, making developing a social media marketing strategy seem overwhelming. Fortunately, you now have a better idea of how you can put together an effective social media marketing strategy by considering the dos and don’ts listed above. If you need further guidance, hire social media professionals like us.

If you need a reliable digital marketing agency in Phoenix, work with Elly and Nora Creative. We can help you convey your message and create a favorable image across all your social media platforms. Contact us to learn more about our services!