Thought leadership tools are essential for business leaders who aim to establish themselves as industry experts and build credibility within their target audience. To maximize your reach, it is essential to leverage a range of digital platforms and strategies. […]
Public relations is often discussed concerning businesses, big or small. As a small business owner, you might think that this should not concern you, but that could not be further from the truth. We’ve discussed the first six PR tactics best suited for small businesses in the previous article. In this article, we’ll be discussing […]
Public relations is often discussed concerning big business. PR can call up images of large communications firms hired by large conglomerates to shape public discourse and manipulate media. But if you’re a small business owner, these things might seem to belong to an alien world. You might think that PR tactics only belong to big […]
Publicity can be defined as the attention you receive from news sources such as newspapers, magazines, and radio programs, as well as from new media such as podcasts, blogs, and websites. The goal of publicity is to get more people to notice and remember you and your brand. If you’ve been wanting to learn more […]
When it comes to establishing your brand in the digital space, social media naturally lends itself to network-building and expansion. People already use these platforms in this way, and there are 4.62 billion social media users today—with that number steadily growing. With the right practices, social media makes for truly effective content marketing for small […]
Everyone knows how crucial content marketing is for small businesses. It’s the key to establishing yourself in a populated and ever-growing market. In fact, two of the simplest yet most effective tools in your arsenal are the press release and the media advisory, however, these two are often confused with each other, despite their different […]
What is the difference between marketing and publicity? How are they different from other forms of promotion? Many business owners and marketers don’t really know the difference between the two, some even use the terms interchangeably. While they are very much related to each other, there are quite a few differences between them. Since marketing […]
Public relations has changed quite a bit thanks to the ever-evolving nature of technology. These days, one doesn’t need to hold a conference or book an interview to issue a statement or apology. With just one click, people can share their messages online and reach the masses. As beneficial as the new normal may appear […]
Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but are now pretty much obsolete. There are a few exceptions, however, one of them is public […]
Gaining media attention is a big deal for companies, especially for those starting out. As media outfits can provide massive reach and free promotion for businesses, securing a cover story or segment is an achievement in itself. Acquiring media coverage can turn into better traffic, lead generation, and sales conversions. Any business has what it […]