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Why PR Is Crucial for All Small Businesses

When you’re running a small business, you often have a lot to handle but with limited resources. So, it’s understandable that some aspects of a business may get sidelined over other priorities. For that reason, some small business owners tend to put less importance on public relations (PR). However, PR is actually a crucial part […]

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Debunking Common Myths About PR

Reputation matters. When you’re running a business, how your community sees your brand is a critical aspect that can either make or break your growth. A negative impression has the potential to shake the foundations of larger organizations, so having proper public relations strategies in place is a must.  Although public relations is a commonly used […]

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The Proper Way of Doing PR Outreach

  Good ideas are a dime a dozen, and when it comes to pitching your services or products to journalists, bloggers, or influencers, you need more than just a nifty concept to make your PR outreach work. After all, publishers often get a landslide of pitches in a day, so what you do to help […]

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Is Print Advertising Still Worth the Investment?

Due to the constant evolution of technology— and the loss of in-person interactions brought about by the pandemic, the world has almost entirely gone digital. Both individuals and businesses have become more dependent on modern tools and technological innovations to reach their goals much easier than before. With all of the developments and constant progress […]

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Should I still be blogging in 2020?

Everyone has heard the phrase “blogging is dead” somewhere. It’s a common trope of the “marketing tips” community to call something dead when it’s a few years old. Facebook is dead. Twitter is dead. Myspace is dead. Okay, that last one might be true. But the real truth is, as long as something is still […]

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The Evolution of Publicity

“It’s not what you know, it’s who you know.”    “Let’s settle this over drinks.”   “We’ll discuss it on the golf course.”    These feel like such an old school, Mad Men-esque, ways of doing business, but for a long time, this is how publicity worked. It was a small group of people (mostly […]

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