Public relations is often discussed concerning businesses, big or small. As a small business owner, you might think that this should not concern you, but that could not be further from the truth. We’ve discussed the first six PR tactics best suited for small businesses in the previous article. In this article, we’ll be discussing […]
Public relations is often discussed concerning big business. PR can call up images of large communications firms hired by large conglomerates to shape public discourse and manipulate media. But if you’re a small business owner, these things might seem to belong to an alien world. You might think that PR tactics only belong to big […]
Publicity can be defined as the attention you receive from news sources such as newspapers, magazines, and radio programs, as well as from new media such as podcasts, blogs, and websites. The goal of publicity is to get more people to notice and remember you and your brand. If you’ve been wanting to learn more […]
When it comes to establishing your brand in the digital space, social media naturally lends itself to network-building and expansion. People already use these platforms in this way, and there are 4.62 billion social media users today—with that number steadily growing. With the right practices, social media makes for truly effective content marketing for small […]
Everyone knows how crucial content marketing is for small businesses. It’s the key to establishing yourself in a populated and ever-growing market. In fact, two of the simplest yet most effective tools in your arsenal are the press release and the media advisory, however, these two are often confused with each other, despite their different […]
What is the difference between marketing and publicity? How are they different from other forms of promotion? Many business owners and marketers don’t really know the difference between the two, some even use the terms interchangeably. While they are very much related to each other, there are quite a few differences between them. Since marketing […]
Public relations has changed quite a bit thanks to the ever-evolving nature of technology. These days, one doesn’t need to hold a conference or book an interview to issue a statement or apology. With just one click, people can share their messages online and reach the masses. As beneficial as the new normal may appear […]
Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but are now pretty much obsolete. There are a few exceptions, however, one of them is public […]
Gaining media attention is a big deal for companies, especially for those starting out. As media outfits can provide massive reach and free promotion for businesses, securing a cover story or segment is an achievement in itself. Acquiring media coverage can turn into better traffic, lead generation, and sales conversions. Any business has what it […]
When you’re running a small business, you often have a lot to handle but with limited resources. So, it’s understandable that some aspects of a business may get sidelined over other priorities. For that reason, some small business owners tend to put less importance on public relations (PR). However, PR is actually a crucial part […]
Good ideas are a dime a dozen, and when it comes to pitching your services or products to journalists, bloggers, or influencers, you need more than just a nifty concept to make your PR outreach work. After all, publishers often get a landslide of pitches in a day, so what you do to help […]
Okay, we’ll admit it. Looks matter. Not the way people look, you’re all beautiful in your own way and you don’t need to change a thing. But when it comes to your brand, let’s be honest people are judging books by their covers. In this case, the book is your brand. […]
Congratulations! You’ve just landed the leading role… in your brand. As the founder/CEO/creator/influencer, you are the star of your show. Whether you’re an extrovert or not, you’ll be in the spotlight. Even if you’re not showing your face often, your ideas, your interests, and your shortcomings will be. One of our favorite tools for […]
Reputation matters. When you’re running a business, how your community sees your brand is a critical aspect that can either make or break your growth. A negative impression has the potential to shake the foundations of larger organizations, so having proper public relations strategies in place is a must. Although public relations is a commonly used […]
Due to the constant evolution of technology— and the loss of in-person interactions brought about by the pandemic, the world has almost entirely gone digital. Both individuals and businesses have become more dependent on modern tools and technological innovations to reach their goals much easier than before. With all of the developments and constant progress […]
Everyone has heard the phrase “blogging is dead” somewhere. It’s a common trope of the “marketing tips” community to call something dead when it’s a few years old. Facebook is dead. Twitter is dead. Myspace is dead. Okay, that last one might be true. But the real truth is, as long as something is still […]
Year one of building your brand is scary. No matter how prepared you are, no matter how much research you do, it’s nerve-wracking to put yourself (and your product) out there for public consumption. It can invoke nerves, spawn criticism, and even create a little crisis of faith if things don’t go as you expect. […]