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3 Tips for Crafting A Stronger Marketing Message

Compelling campaigns often drive brand’s marketing pipeline closer to its unique goals, but they’re only as good as their core message. Without a clearly defined vision that resonates with your target audience, even the most visually impressive campaigns won’t hit their mark.  Building your brand message in every campaign takes on different factors involving your […]

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How Can I Measure Brand Perception?

So many things bring life and sustain the operations of a business, but the most crucial factor is the customers. They share the content, purchase the goods, and recommend it to people when they have a good experience. A brand’s top priority should be making customers happy. One way of gauging this is through brand […]

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How to Inject Humanity Into Your Brand

  Many brands strive to boost their double-tapped hearts as proof of their engaging social presence, but marketing without a heart won’t cut it anymore in a hyper-digitized world that demands intimacy.  Gone are the days of Mad Men where advertisements look glitzy and glamorous—in a time when people have grown desensitized to media, the […]

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What Do Brand Guidelines Include?

If you are currently working on the development of your brand identity, one good practice is to keep all of your brand elements in one place. This ensures that all your employees or freelance contractors who need access to the documents can find them easily, and they’ll know how best to represent your brand. This […]

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