Learning how to attract the right customers and avoid price shoppers is crucial for small to medium-sized service-based business owners and personal brands. With the market becoming increasingly competitive, it can be difficult to stand out from those who offer similar services at lower prices. This blog post will provide valuable insights on retaining loyal customers while keeping price shoppers at bay. […]
Are you losing customers? The importance of building brand loyalty cannot be overstated, especially for small to medium-sized service-based businesses and personal brands. It is essential to cultivate a bond of allegiance with your brand in order to not only draw new clients but also retain existing ones in today’s highly competitive market. […]
In today’s highly competitive business landscape, the dangers of blending in and not standing out in a crowded market can lead to your brand being overshadowed by competitors. To thrive and succeed, it is crucial for small to medium-sized service-based business owners and personal brands such as coaches, authors, speakers, and consultants to differentiate themselves from the competition. […]
Realizing the value of having a potent brand identity for your venture, Elly and Nora Creative, a Phoenix branding agency, recognizes its significance. To remain competitive, it is imperative to make a lasting impression on your target audience. In this blog post, we will explore five key areas that are crucial for any small to medium-sized service-based business or personal brands looking to elevate their branding game. […]
When you think of a brand, what comes to mind? Perhaps a logo, a tagline, or a specific product. But a brand is much more than that. A brand is how your business looks, sounds, and feels to your customers. It’s the sum of all the impressions, emotions, and experiences that people have with your business. […]
A brand is more than just a logo or a slogan. It’s the sum total of your business’s identity, values, personality, and reputation. It’s the way people perceive you and the emotional connection they have with your business. It’s what sets you apart from your competitors and makes you memorable. But why does a quality brand mean more money for your business? […]
Branding is an investment in your business. However, an intentional and strategic brand will produce an incredible ROI that far exceeds what you’d be able to earn without it. It becomes the foundation for every business decision and can mean the difference from hard-hitting conversions in your business to a lull that leaves you blending into a sea of sameness with everyone else in your industry. […]
Are you tired of feeling lost in a sea of service providers, struggling to differentiate yourself from your competitors? It’s time to take a step back and evaluate your branding strategy. One powerful way to stand out in the crowded marketplace is to develop a branded methodology. […]
All marketing tactics are created from the foundation of a solid brand. Without one, businesses are always going to be on shaky ground. They’ll always be spinning in circles, rewriting their copy, and never gaining any real traction. But most believe that quality branding is outside of their reach. They think that they’re not ready. However, brands are iterative and should grow and evolve with the company. That means you have permission to start now. […]
Women tend to be more empathetic, collaborative and nurturing in their leadership style, which can translate into creating more authentic and meaningful connections with customers. Women are often more attuned to the needs and values of their target audience, which can lead to more effective communication and messaging. By leveraging these unique strengths, female-led businesses can build strong and loyal communities that propel their brand to success. As more and more women enter the business world, we can expect to see a shift towards a more compassionate and inclusive approach to brand building that benefits both businesses and their customers.
Here are a few tips for female-led businesses on how they can lean in and leverage their unique and innate attributes to build a wildly successful business and brand. […]
Having a steady flow of website traffic may mean that you’re creating valuable content, which benefits your business. Hooray! However, traffic does not give you a full picture of the situation. So, let’s find out what to do with that data. If you want to assess the effectiveness of your content marketing strategy, you’ll want […]
What is the difference between marketing and publicity? How are they different from other forms of promotion? Many business owners and marketers don’t really know the difference between the two, some even use the terms interchangeably. While they are very much related to each other, there are quite a few differences between them. Since marketing […]
We live in a time when it’s extremely difficult for brands to stand out from their competition even though they have access to their audiences in an instant. It’s because almost every brand now knows the value of digital marketing. Marketers continue to search for more effective and innovative ways to attract their target audience. […]
Putting your business “on the Internet” is not as easy as it seems. You must first establish a plan so you can have a successful outcome. Digital marketing is dynamic, and constantly evolving, so you need to keep your efforts up and stay consistent—digital marketing is a continuous process that doesn’t stop at the […]
The world is changing. Today’s decision-makers have very different values and attitudes towards consumerism than the generations that came before them. For decades, brands have marketed in a reasonably consistent way. These days, the difference between a great brand and a good brand is one thing—purpose. People have developed strong self-awareness. They hold themselves to […]
Content marketing is an amazing way to gain website visitors and leads, and has proven to be more effective than traditional marketing tactics alone. Consistent content creation naturally boosts website traffic and conversions, and with a good conversion strategy, you’ll be sure to bring in high-quality leads. A content marketing strategy is a marketing plan […]
Also known as personas, customer profiles are customer types created from an understanding of the typical audience generated from customer research. It involves focusing on the different goals and scenarios the customers may relate to when interacting with a specific touch-point, such as websites catalogs or shop floors. Customer profiles are generated to represent the […]
Creating high-quality content is the key to driving visitors to your business website. You’ve probably heard the phrase “content is king” before, so chances are you already know that having valuable content can affect the overall experience for your website visitors as well as your conversion rate later on. Problem is, as a busy […]
The virtual tide in today’s digital world is fast and unforgiving, especially when you consider how search engine algorithms change at lightning speed. Considering how consumer behavior and interests can also shift at a moment’s notice, your business will need to match this quick pace to maintain your competitive position. Beyond incorporating new marketing techniques, […]
Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but are now pretty much obsolete. There are a few exceptions, however, one of them is public […]
Public relations has changed quite a bit thanks to the ever-evolving nature of technology. These days, one doesn’t need to hold a conference or book an interview to issue a statement or apology. With just one click, people can share their messages online and reach the masses. As beneficial as the new normal may appear […]
The new year means one thing for marketers—new content marketing ideas. Therefore, as the past year closes, it’s an excellent time to look back at past trends and consider how the upcoming trends will change the way companies should market their products and services moving forward. Here are early content marketing ideas for 2022. 1. […]
Do you ever feel like you can’t focus on only one thing when it comes to your career? It’s not because you have a problem with focus, but because you have so many passions and you want to pursue all of them. Many people feel trapped in their careers, not because it’s not something they […]
The world of digital marketing is both an innovative and challenging industry. On the one hand, it is a very fulfilling job that enables creative people to help a lot of companies gain more customers, on the other hand, it opens them up to new obstacles that may sometimes leave them worried or not knowing […]
We’ve all heard about having good elevator pitches, but composing it can be a little tricky— especially if you have a complex idea or you’re in an industry that’s technical in nature. However, if you manage to get someone’s attention with a well-crafted elevator pitch the results can change your life. Now, you’re probably wondering […]
Key performance indicators (KPIs) are essential for any business to assess its operations. When it comes to marketing for social enterprises, there are some essential metrics that serve as the most insightful KPIs to watch for. Each of these can provide analytics that inform any steps that follow and changes that need to be undertaken. […]
In today’s digital age, every business must have an online platform where customers can get in touch. There are many options to choose from, but there’s really no better choice than Facebook. A business page on Facebook is an easy way to keep your customers and clients up-to-date with promotions, events, and news. A Facebook […]
While there are many ways to promote a business, one of the most effective is user-generated content (UGC). Through this marketing strategy, you’re able to allow customers to snap photos, write reviews, and blog about your products or services. Before we share how user-generated content can help your company, we want to encourage you to […]
Content is king. It is and has always been an integral part of promotion for businesses of every size. Without it, you wouldn’t have the means to get your business out there for people to find. Some businesses have gold star ideas and incredible products that would sell better if only they were marketed right. […]
Redesigning your website seems daunting at first. It can be challenging and time-consuming, but it’s necessary if you want to better your conversion rates and see growth in your return on investment (ROI). For entrepreneurs who depend on an eCommerce platform to promote their products or services online, it is especially crucial to learn […]
When it comes to marketing, it’s crucial to develop targeted, personalized experiences to grow a business’s customer base and drive sales. Sure, you could invest a significant amount of money in the best digital marketing agency and a creative marketing plan but, you may not achieve the desired results if you’re still unsure who your […]
More and more, business owners are relying less on traditional advertising methods and more on digital ones to promote their products or services. Since the dawn of modern technology, people have seen that the need to continue leaning on traditional advertising to get more customers is no longer the way to go. Because there are […]
When it comes to branding, one of the main things people focus on is brand recognition. This is true because it dictates the reputation and image that your organization or brand has. However, one aspect of branding that some businesses tend to forget about is brand recall. While it is true that recognition ensures that […]
Are you running a personal brand primarily associated with you as an individual? If so, it is essential that you invest in good branding and social media marketing like any other business would. Creating a personal brand is a significant asset that allows you to create a more personal connection with the public. You can […]
Steering your direction in life to a path of entrepreneurship will undoubtedly lead you to a rollercoaster ride of experiences. While it teeters between exciting and terrifying, becoming an entrepreneur for the first time often feels like a calling more than a momentary stroke of brilliance. Strong ideas, an open heart, and fierce ambition […]
One of the most important things businesses should have is a great value proposition. This is the value that you promise to deliver to your customers if they choose to buy your products or services. But it goes beyond just selling from your company. Having a value proposition means that you are able to offer […]
Becoming your own boss can mark a new chapter in your life, one that pushes you onto a journey that involves twists and turns every step of the way. Raw talent and great ideas may fuel you to take the leap, but taking on a new business venture can squeeze out blood, sweat, and […]
Fifty years since its inception, electronic mail has stood its ground and continues to be an essential tool in business and personal communication. Email is necessary—it serves as a reliable way of transmitting data and offers businesses an opportunity to engage with consumers. According to statista.com, 306.4 billion emails were sent and received each […]
In this digital age, a strong social media presence is crucial to every business. Facebook, Twitter, Instagram, and other platforms can be powerful tools for promoting your brand, expanding your reach, and building your credibility. This is especially true if you were able to develop a successful campaign that made your brand trending. If you […]
Everyone knows how crucial content marketing is for small businesses. It’s the key to establishing yourself in a populated and ever-growing market. In fact, two of the simplest yet most effective tools in your arsenal are the press release and the media advisory, however, these two are often confused with each other, despite their different […]
When it comes to establishing your brand in the digital space, social media naturally lends itself to network-building and expansion. People already use these platforms in this way, and there are 4.62 billion social media users today—with that number steadily growing. With the right practices, social media makes for truly effective content marketing for small […]
Facebook is among the most popular and widely used social networking sites and, therefore, one of the busiest business platforms online. Surprisingly, many businesses are still not using Facebook marketing. One of the reasons could be that they don’t know how important it is for their brand and business. So, if you’re still on the […]
2022 is full of hope and new beginnings. There are plenty of things to be excited about, particularly for those that are looking to build a brand. Over the years, there have been a lot of changes to the marketing landscape that have affected businesses worldwide. And although these changes have presented new challenges, they […]
The textbook definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising.” Most people associate marketing with the arts, but the reality is marketing involves quite a bit of scientific aspects. In recent times, brands have been able to use video experiments to get much […]
If you are a business owner or a marketer, familiarizing yourself with the customer journey will mean that you’ll be nurturing the customer experience and the looking at their interactions with your brand. When customers have a positive experience it boosts brand awareness, credibility, and loyalty. In this post, we’re looking at the basic guidelines […]
A meaningful customer experience builds trust, engagement, and loyalty. A poor one, on the other hand, can have an impact on your income, reputation, and brand authority. Note that 58 percent of US customers quit following or supporting a brand after a negative consumer experience. Keeping existing consumers costs five times more than gaining new […]