How to Attract the Right Customers and Avoid Price Shoppers

Learning how to attract the right customers and avoid price shoppers is crucial for small to medium-sized service-based business owners and personal brands. With the market becoming increasingly competitive, it can be difficult to stand out from those who offer similar services at lower prices. This blog post will provide valuable insights on retaining loyal customers while keeping price shoppers at bay. […]

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The Dangers of Blending In: How to Stand Out in a Crowded Market

In today’s highly competitive business landscape, the dangers of blending in and not standing out in a crowded market can lead to your brand being overshadowed by competitors. To thrive and succeed, it is crucial for small to medium-sized service-based business owners and personal brands such as coaches, authors, speakers, and consultants to differentiate themselves from the competition. […]

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Phoenix Branding Agency: Boost Your Business Identity

Realizing the value of having a potent brand identity for your venture, Elly and Nora Creative, a Phoenix branding agency, recognizes its significance. To remain competitive, it is imperative to make a lasting impression on your target audience. In this blog post, we will explore five key areas that are crucial for any small to medium-sized service-based business or personal brands looking to elevate their branding game. […]

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Why a Good Brand Means More Money

Branding is an investment in your business. However, an intentional and strategic brand will produce an incredible ROI that far exceeds what you’d be able to earn without it. It becomes the foundation for every business decision and can mean the difference from hard-hitting conversions in your business to a lull that leaves you blending into a sea of sameness with everyone else in your industry. […]

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Why Even Small Businesses Need to Invest in Building a Quality Brand

All marketing tactics are created from the foundation of a solid brand. Without one, businesses are always going to be on shaky ground. They’ll always be spinning in circles, rewriting their copy, and never gaining any real traction. But most believe that quality branding is outside of their reach. They think that they’re not ready. However, brands are iterative and should grow and evolve with the company. That means you have permission to start now. […]

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How Female-Led Business Can Build a Strong Brand by Embracing the Feminine

Women tend to be more empathetic, collaborative and nurturing in their leadership style, which can translate into creating more authentic and meaningful connections with customers. Women are often more attuned to the needs and values of their target audience, which can lead to more effective communication and messaging. By leveraging these unique strengths, female-led businesses can build strong and loyal communities that propel their brand to success. As more and more women enter the business world, we can expect to see a shift towards a more compassionate and inclusive approach to brand building that benefits both businesses and their customers.

Here are a few tips for female-led businesses on how they can lean in and leverage their unique and innate attributes to build a wildly successful business and brand. […]

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Brand Activation, Defined

We live in a time when it’s extremely difficult for brands to stand out from their competition even though they have access to their audiences in an instant. It’s because almost every brand now knows the value of digital marketing.  Marketers continue to search for more effective and innovative ways to attract their target audience. […]

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What Purpose-Driven Marketing Entails

The world is changing. Today’s decision-makers have very different values and attitudes towards consumerism than the generations that came before them. For decades, brands have marketed in a reasonably consistent way. These days, the difference between a great brand and a good brand is one thing—purpose. People have developed strong self-awareness. They hold themselves to […]

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How to Use Customer Profiles for Making Better Marketing Decisions

Also known as personas, customer profiles are customer types created from an understanding of the typical audience generated from customer research. It involves focusing on the different goals and scenarios the customers may relate to when interacting with a specific touch-point, such as websites catalogs or shop floors. Customer profiles are generated to represent the […]

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Why It’s Important to Make Continuous Improvements on Your Website

The virtual tide in today’s digital world is fast and unforgiving, especially when you consider how search engine algorithms change at lightning speed. Considering how consumer behavior and interests can also shift at a moment’s notice, your business will need to match this quick pace to maintain your competitive position.  Beyond incorporating new marketing techniques, […]

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An Overview of Digital PR

Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but  are now pretty much obsolete. There are a few exceptions, however, one of them is public […]

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3 Must-Know Tips for Brand Recall

When it comes to branding, one of the main things people focus on is brand recognition. This is true because it dictates the reputation and image that your organization or brand has. However, one aspect of branding that some businesses tend to forget about is brand recall. While it is true that recognition ensures that […]

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The Customer Journey, Explained

If you are a business owner or a marketer, familiarizing yourself with the customer journey will mean that you’ll be nurturing the customer experience and the looking at their interactions with your brand. When customers have a positive experience it boosts brand awareness, credibility, and loyalty. In this post, we’re looking at the basic guidelines […]

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How to Sustain Customer Relationships

A meaningful customer experience builds trust, engagement, and loyalty. A poor one, on the other hand, can have an impact on your income, reputation, and brand authority. Note that 58 percent of US customers quit following or supporting a brand after a negative consumer experience.  Keeping existing consumers costs five times more than gaining new […]

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