The new year only signifies one thing for marketers—new content marketing ideas. Therefore, as the past year closes, it’s an excellent time to look back at past trends and consider how the upcoming trends will change the way companies should market their products and services moving forward. Here are early content marketing ideas for 2022. […]
Every content marketer understands the importance of having content that can boost audience engagement and drive conversions. It’s also crucial to have content that promotes brand awareness and delivers an excellent return on investment. In 2022, content marketing trends include harnessing the power of account-based marketing to identify the suitable KPIs and metrics to measure […]
The textbook definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising.” Most people associate marketing with the arts only, but in truth, it also has quite a lot of scientific aspects involved! In recent times, brands have been able to use video experiments to […]
An excellent search engine optimization strategy has always been about creating a great user experience. For example, you optimize your website for your users, not the search engine robots that crawl your website. When you optimize a web page, you address issues that affect the user experience. Things that used to work in the past […]
Competitive content marketing analysis looks at the competitive landscape and checks through their content marketing efforts. This process can help you decide if your competition has what it takes to beat you or whether they are ahead of the game in a specific area. How to Conduct Competitive Content Marketing Analysis The first step would […]
If there are two factors that your website needs to be successful, it would be the following: conversion and traffic. As you might know, traffic is all about getting people to visit your website, while transformation is all about converting those visits to result in things like revenue or a step closer to such. As […]
Some things fall victim to time—the advancements in technology and evolution of human behavior render past innovations irrelevant and outdated, such as VCRs, fax machines, and phone booths. However, there are exceptions, such as public relations! Communicating to influence and maintain a positive reputation has been more than a century-old practice, long before public relations […]
Growing your business can be rather tricky. This is why it’s normal to feel like you’ve hit a dead end. Now, what should you do if you’ve run out of ideas on how to improve your business? While this question may seem difficult to answer, we’ve got a couple of ideas on where you should […]
After the global pandemic, we have gotten used to rapid market changes. Marketers face the challenge of coming up with solutions to widen their marketing reach, target the appropriate audience, and effectively fulfill services despite restrictions on movement. Not to mention that companies today are also compensating for losses by cutting budgets—which significantly impacts marketing. […]