3 Must-Know Tips for Brand Recall

When it comes to branding, one of the main things people focus on is brand recognition. This is true because it dictates the reputation and image that your organization or brand has. However, one aspect of branding that some businesses tend to forget about is brand recall. While it is true that recognition ensures that […]

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A Look at A/B Testing in Digital Marketing

Marketing isn’t a one-size-fits-all business tactic. Determining the best approach to gain customers or clients requires a thorough understanding of their needs, preferences, and current desires. Therefore, using A/B testing to better understand your target audience’s thought process is a great way to learn the ropes of digital marketing. So, what do businesses need to […]

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