5 Brilliant Content Marketing Ideas for 2022

The new year only signifies one thing for marketers—new content marketing ideas. Therefore, as the past year closes, it’s an excellent time to look back at past trends and consider how the upcoming trends will change the way companies should market their products and services moving forward. Here are early content marketing ideas for 2022. […]

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3 Content Marketing Trends to Anticipate in 2022

Every content marketer understands the importance of having content that can boost audience engagement and drive conversions. It’s also crucial to have content that promotes brand awareness and delivers an excellent return on investment. In 2022, content marketing trends include harnessing the power of account-based marketing to identify the suitable KPIs and metrics to measure […]

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What is Modern SEO?

An excellent search engine optimization strategy has always been about creating a great user experience. For example, you optimize your website for your users, not the search engine robots that crawl your website. When you optimize a web page, you address issues that affect the user experience. Things that used to work in the past […]

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An Overview of Digital PR

Some things fall victim to time—the advancements in technology and evolution of human behavior render past innovations irrelevant and outdated, such as VCRs, fax machines, and phone booths. However, there are exceptions, such as public relations! Communicating to influence and maintain a positive reputation has been more than a century-old practice, long before public relations […]

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Digital Marketing in 2022: What to Expect

After the global pandemic, we have gotten used to rapid market changes. Marketers face the challenge of coming up with solutions to widen their marketing reach, target the appropriate audience, and effectively fulfill services despite restrictions on movement. Not to mention that companies today are also compensating for losses by cutting budgets—which significantly impacts marketing. […]

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