Learning how to attract the right customers and avoid price shoppers is crucial for small to medium-sized service-based business owners and personal brands. With the market becoming increasingly competitive, it can be difficult to stand out from those who offer similar services at lower prices. This blog post will provide valuable insights on retaining loyal customers while keeping price shoppers at bay. […]
Are you losing customers? The importance of building brand loyalty cannot be overstated, especially for small to medium-sized service-based businesses and personal brands. It is essential to cultivate a bond of allegiance with your brand in order to not only draw new clients but also retain existing ones in today’s highly competitive market. […]
In today’s highly competitive business landscape, the dangers of blending in and not standing out in a crowded market can lead to your brand being overshadowed by competitors. To thrive and succeed, it is crucial for small to medium-sized service-based business owners and personal brands such as coaches, authors, speakers, and consultants to differentiate themselves from the competition. […]
Is your website design embarrassing you? Here’s how to fix it. In today’s digital age, having a professional and visually appealing online presence is crucial for any small to medium-sized service-based business owner or personal brand. Your website serves as the foundation of good branding, ensuring that visitors have a positive user experience. […]
Realizing the value of having a potent brand identity for your venture, Elly and Nora Creative, a Phoenix branding agency, recognizes its significance. To remain competitive, it is imperative to make a lasting impression on your target audience. In this blog post, we will explore five key areas that are crucial for any small to medium-sized service-based business or personal brands looking to elevate their branding game. […]
Building a brand is not for the faint-hearted. It takes courage, creativity, and persistence to create something that stands out in a crowded marketplace. But why is it an act of bravery, and why should you embrace it? […]
When you think of a brand, what comes to mind? Perhaps a logo, a tagline, or a specific product. But a brand is much more than that. A brand is how your business looks, sounds, and feels to your customers. It’s the sum of all the impressions, emotions, and experiences that people have with your business. […]
Branding is not just a buzzword or a trendy marketing tactic. It’s an essential part of any business that wants to succeed in today’s competitive landscape. A strong brand can differentiate you from your competitors, build trust and loyalty with your customers, and increase your revenue and profits. But why is branding urgent? Why can’t you wait to build a strong brand? Here are a few reasons. […]
A brand is more than just a logo or a slogan. It’s the sum total of your business’s identity, values, personality, and reputation. It’s the way people perceive you and the emotional connection they have with your business. It’s what sets you apart from your competitors and makes you memorable. But why does a quality brand mean more money for your business? […]
Branding is an investment in your business. However, an intentional and strategic brand will produce an incredible ROI that far exceeds what you’d be able to earn without it. It becomes the foundation for every business decision and can mean the difference from hard-hitting conversions in your business to a lull that leaves you blending into a sea of sameness with everyone else in your industry. […]
Having a steady flow of website traffic may mean that you’re creating valuable content, which benefits your business. Hooray! However, traffic does not give you a full picture of the situation. So, let’s find out what to do with that data. If you want to assess the effectiveness of your content marketing strategy, you’ll want […]
What is the difference between marketing and publicity? How are they different from other forms of promotion? Many business owners and marketers don’t really know the difference between the two, some even use the terms interchangeably. While they are very much related to each other, there are quite a few differences between them. Since marketing […]
We live in a time when it’s extremely difficult for brands to stand out from their competition even though they have access to their audiences in an instant. It’s because almost every brand now knows the value of digital marketing. Marketers continue to search for more effective and innovative ways to attract their target audience. […]
Nowadays, businesses need to have a solid social media presence. After all, most people get their content through social media and those platforms are a great way to promote your business and build brand awareness. The problem with social media is that it can often be unpredictable, and what may work now may not work […]
Brand consistency is important as you don’t want to foster confusion and appear unprofessional to your target audience. However, maintaining a consistent brand message is not as easy as one would think, especially if you’re using different marketing channels. But just because it can be challenging doesn’t mean it’s impossible. Establish Brand Guidelines Every brand […]
Content marketing is an amazing way to gain website visitors and leads, and has proven to be more effective than traditional marketing tactics alone. Consistent content creation naturally boosts website traffic and conversions, and with a good conversion strategy, you’ll be sure to bring in high-quality leads. A content marketing strategy is a marketing plan […]
Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but are now pretty much obsolete. There are a few exceptions, however, one of them is public […]
Public relations has changed quite a bit thanks to the ever-evolving nature of technology. These days, one doesn’t need to hold a conference or book an interview to issue a statement or apology. With just one click, people can share their messages online and reach the masses. As beneficial as the new normal may appear […]
Branding your business is essential for your long-term success. It lets your customers know you better and helps the world see what you stand for. Through your branding, you can lead your customers toward making the right decision and avail of your products and services. Proper branding builds trust between you and your customers, especially […]
A well-planned branding strategy can make a tremendous impact on your business’ success. Because of the growing competition in all industries today, it’s important that your corporation is able to connect to customers and stay away from the “big bad corporate” image. If you want to succeed in corporate branding, set aside the traditional approach […]
The new year means one thing for marketers—new content marketing ideas. Therefore, as the past year closes, it’s an excellent time to look back at past trends and consider how the upcoming trends will change the way companies should market their products and services moving forward. Here are early content marketing ideas for 2022. 1. […]
Publicity can be defined as the attention you receive from news sources such as newspapers, magazines, and radio programs, as well as from new media such as podcasts, blogs, and websites. The goal of publicity is to get more people to notice and remember you and your brand. If you’ve been wanting to learn more […]
Content is one of the most important parts of Search Engine Optimization (SEO). To create the best content, you need to have a plan first. Otherwise, you could end up with below-standard content that will not rank your website on search engines. Here are some tips for planning and having better content ideas: Be Your […]
The world of digital marketing is both an innovative and challenging industry. On the one hand, it is a very fulfilling job that enables creative people to help a lot of companies gain more customers, on the other hand, it opens them up to new obstacles that may sometimes leave them worried or not knowing […]
We’ve all heard about having good elevator pitches, but composing it can be a little tricky— especially if you have a complex idea or you’re in an industry that’s technical in nature. However, if you manage to get someone’s attention with a well-crafted elevator pitch the results can change your life. Now, you’re probably wondering […]
In today’s digital age, every business must have an online platform where customers can get in touch. There are many options to choose from, but there’s really no better choice than Facebook. A business page on Facebook is an easy way to keep your customers and clients up-to-date with promotions, events, and news. A Facebook […]
Having a clear message that’s easy to understand and remember is vital when building your brand. On the other hand, when your messaging is inconsistent, it can undermine your entire brand. Brand consistency will help you establish credibility and identity. It is essentially a promise of what you as a brand will bring to the […]
PPC or Pay-per-click advertising was born around the early 2000s. Since then, more and more marketers have integrated this effective tactic into their marketing strategy. PPC has yielded success for a countless number of companies in the past, and as a marketer, you may be wanting to cash in on this success yourself. However, PPC […]
When it comes to marketing, there are many different formats and platforms out there, and they all deserve recognition for helping companies boost their sales and acquire more customers for their business, in their own way. But, not all formats and platforms are applicable to every venture, thats why finding the best one for you […]
When it comes to branding, one of the main things people focus on is brand recognition. This is true because it dictates the reputation and image that your organization or brand has. However, one aspect of branding that some businesses tend to forget about is brand recall. While it is true that recognition ensures that […]
Are you running a personal brand primarily associated with you as an individual? If so, it is essential that you invest in good branding and social media marketing like any other business would. Creating a personal brand is a significant asset that allows you to create a more personal connection with the public. You can […]
A strong brand is required to expand your business beyond the products or services you sell. With that said, visual corporate branding aids in the spread of the brand throughout the world. Indeed, they come hand in hand. However, not everybody is skilled enough to navigate the world of branding and marketing. While some may […]
Everyone knows how crucial content marketing is for small businesses. It’s the key to establishing yourself in a populated and ever-growing market. In fact, two of the simplest yet most effective tools in your arsenal are the press release and the media advisory, however, these two are often confused with each other, despite their different […]
Similar to other practices, branding also revolves around core values. However, unlike others, the values dictate the success of a branding campaign. For example, branding through social media marketing may or may not fail due to inaccurate usage. But what are the core values of branding that make it effective? Read on… 1. Voice The […]
When it comes to conversions, having the right visuals on your website is super important. This becomes especially true for companies that conduct their business mostly online; since your potential customers will not get the chance to look at your products as they would in a brick and mortar store, the challenge falls to you […]
Building a company’s branding is crucial to its success. You must focus on creating a differentiating brand. When you do, you are able to figure out a way to make your company stand out in the market. It is crucial to break the clutter, and that is the reason you need to look at these […]
When it comes to establishing your brand in the digital space, social media naturally lends itself to network-building and expansion. People already use these platforms in this way, and there are 4.62 billion social media users today—with that number steadily growing. With the right practices, social media makes for truly effective content marketing for small […]
With the rise of different types of apps and technological advancements, it has become much easier and straightforward to reach clients and potential customers. Social media gives companies a better chance to be seen by people who will benefit from their products or services. However, if you have never tried to do social media management […]
Facebook is among the most popular and widely used social networking sites and, therefore, one of the busiest business platforms online. Surprisingly, many businesses are still not using Facebook marketing. One of the reasons could be that they don’t know how important it is for their brand and business. So, if you’re still on the […]
2022 is full of hope and new beginnings. There are plenty of things to be excited about, particularly for those that are looking to build a brand. Over the years, there have been a lot of changes to the marketing landscape that have affected businesses worldwide. And although these changes have presented new challenges, they […]
The textbook definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising.” Most people associate marketing with the arts, but the reality is marketing involves quite a bit of scientific aspects. In recent times, brands have been able to use video experiments to get much […]
After the global pandemic, we have gotten used to rapid market changes. Marketers face the challenge of coming up with solutions to widen their marketing reach, target the appropriate audience, and effectively fulfill services despite restrictions on movement. Not to mention that companies today are also compensating for losses by cutting budgets—which significantly impacts marketing. […]
As a business owner, you might be excited to present your products to your target market through a grand launch. You were able to polish all the technicalities and are expecting to acquire a huge following and sales; however, things aren’t that simple. You also have to consider the branding of your business, more specifically, […]
If you are a business owner or a marketer, familiarizing yourself with the customer journey will mean that you’ll be nurturing the customer experience and the looking at their interactions with your brand. When customers have a positive experience it boosts brand awareness, credibility, and loyalty. In this post, we’re looking at the basic guidelines […]
The basics of digital marketing include search engine optimization, paid marketing, content marketing, email marketing, and perhaps most familiar, social media marketing. To improve brand recognition through digital marketing, you should start with a website and create multiple social media accounts. Social media has turned into an essential tool for building relationships with new and […]
A meaningful customer experience builds trust, engagement, and loyalty. A poor one, on the other hand, can have an impact on your income, reputation, and brand authority. Note that 58 percent of US customers quit following or supporting a brand after a negative consumer experience. Keeping existing consumers costs five times more than gaining new […]