How to Attract the Right Customers and Avoid Price Shoppers

Learning how to attract the right customers and avoid price shoppers is crucial for small to medium-sized service-based business owners and personal brands. With the market becoming increasingly competitive, it can be difficult to stand out from those who offer similar services at lower prices. This blog post will provide valuable insights on retaining loyal customers while keeping price shoppers at bay. […]

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The Dangers of Blending In: How to Stand Out in a Crowded Market

In today’s highly competitive business landscape, the dangers of blending in and not standing out in a crowded market can lead to your brand being overshadowed by competitors. To thrive and succeed, it is crucial for small to medium-sized service-based business owners and personal brands such as coaches, authors, speakers, and consultants to differentiate themselves from the competition. […]

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Phoenix Branding Agency: Boost Your Business Identity

Realizing the value of having a potent brand identity for your venture, Elly and Nora Creative, a Phoenix branding agency, recognizes its significance. To remain competitive, it is imperative to make a lasting impression on your target audience. In this blog post, we will explore five key areas that are crucial for any small to medium-sized service-based business or personal brands looking to elevate their branding game. […]

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Why Branding Can’t Wait: Urgency and Importance of Building a Strong Brand

Branding is not just a buzzword or a trendy marketing tactic. It’s an essential part of any business that wants to succeed in today’s competitive landscape. A strong brand can differentiate you from your competitors, build trust and loyalty with your customers, and increase your revenue and profits. But why is branding urgent? Why can’t you wait to build a strong brand? Here are a few reasons. […]

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Why a Good Brand Means More Money

Branding is an investment in your business. However, an intentional and strategic brand will produce an incredible ROI that far exceeds what you’d be able to earn without it. It becomes the foundation for every business decision and can mean the difference from hard-hitting conversions in your business to a lull that leaves you blending into a sea of sameness with everyone else in your industry. […]

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Brand Activation, Defined

We live in a time when it’s extremely difficult for brands to stand out from their competition even though they have access to their audiences in an instant. It’s because almost every brand now knows the value of digital marketing.  Marketers continue to search for more effective and innovative ways to attract their target audience. […]

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How to Maintain Brand Consistency Across Marketing Channels

Brand consistency is important as you don’t want to foster confusion and appear unprofessional to your target audience. However, maintaining a consistent brand message is not as easy as one would think, especially if you’re using different marketing channels. But just because it can be challenging doesn’t mean it’s impossible.  Establish Brand Guidelines Every brand […]

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An Overview of Digital PR

Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but  are now pretty much obsolete. There are a few exceptions, however, one of them is public […]

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3 Must-Know Tips for Brand Recall

When it comes to branding, one of the main things people focus on is brand recognition. This is true because it dictates the reputation and image that your organization or brand has. However, one aspect of branding that some businesses tend to forget about is brand recall. While it is true that recognition ensures that […]

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Digital Marketing in 2022: What to Expect

After the global pandemic, we have gotten used to rapid market changes. Marketers face the challenge of coming up with solutions to widen their marketing reach, target the appropriate audience, and effectively fulfill services despite restrictions on movement. Not to mention that companies today are also compensating for losses by cutting budgets—which significantly impacts marketing. […]

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The Customer Journey, Explained

If you are a business owner or a marketer, familiarizing yourself with the customer journey will mean that you’ll be nurturing the customer experience and the looking at their interactions with your brand. When customers have a positive experience it boosts brand awareness, credibility, and loyalty. In this post, we’re looking at the basic guidelines […]

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Reasons to Include Social Media in Your Digital Campaign

The basics of digital marketing include search engine optimization, paid marketing, content marketing, email marketing, and perhaps most familiar, social media marketing. To improve brand recognition through digital marketing, you should start with a website and create multiple social media accounts. Social media has turned into an essential tool for building relationships with new and […]

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How to Sustain Customer Relationships

A meaningful customer experience builds trust, engagement, and loyalty. A poor one, on the other hand, can have an impact on your income, reputation, and brand authority. Note that 58 percent of US customers quit following or supporting a brand after a negative consumer experience.  Keeping existing consumers costs five times more than gaining new […]

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