Marketers and business owners alike are skeptical of marketing services. However, putting oneself in the shoes of the other may actually benefit both parties. Here, we’ve developed a number of practical procedures and practices to help agencies and clients collaborate more efficiently. The Initial Conversation The screening and negotiation process is bidirectional at first. While […]
Content marketing is an amazing way to gain website visitors and leads, and has proven to be more effective than traditional marketing tactics alone. Consistent content creation naturally boosts website traffic and conversions, and with a good conversion strategy, you’ll be sure to bring in high-quality leads. A content marketing strategy is a marketing plan […]
When it comes to establishing your brand in the digital space, social media naturally lends itself to network-building and expansion. People already use these platforms in this way, and there are 4.62 billion social media users today—with that number steadily growing. With the right practices, social media makes for truly effective content marketing for small […]
Everyone knows how crucial content marketing is for small businesses. It’s the key to establishing yourself in a populated and ever-growing market. In fact, two of the simplest yet most effective tools in your arsenal are the press release and the media advisory, however, these two are often confused with each other, despite their different […]
Facebook is among the most popular and widely used social networking sites and, therefore, one of the busiest business platforms online. Surprisingly, many businesses are still not using Facebook marketing. One of the reasons could be that they don’t know how important it is for their brand and business. So, if you’re still on the […]
In today’s digital age, every business must have an online platform where customers can get in touch. There are many options to choose from, but there’s really no better choice than Facebook. A business page on Facebook is an easy way to keep your customers and clients up-to-date with promotions, events, and news. A Facebook […]
What is the difference between marketing and publicity? How are they different from other forms of promotion? Many business owners and marketers don’t really know the difference between the two, some even use the terms interchangeably. While they are very much related to each other, there are quite a few differences between them. Since marketing […]
When it comes to branding, one of the main things people focus on is brand recognition. This is true because it dictates the reputation and image that your organization or brand has. However, one aspect of branding that some businesses tend to forget about is brand recall. While it is true that recognition ensures that […]
Wondering if blogging is good for business? Let’s talk a little bit more about that. A successful blog uses several tools each of which has its own purpose. They help organize your ideas and give your blog a structure that supports your business goals. Needless to say, the most successful blogs all have one basic thing […]
The world of digital marketing is both an innovative and challenging industry. On the one hand, it is a very fulfilling job that enables creative people to help a lot of companies gain more customers, on the other hand, it opens them up to new obstacles that may sometimes leave them worried or not knowing […]