Like everything else in 2020, digital marketing took a real hit as it adjusted to a year full of disruption. From canceled events and flights to the prevalence of remote work, it became more difficult for digital design to visualize and represent the near future. That doesn’t mean it has lost its relevance; in fact, […]
Brand recognition is no longer just about a company’s investment in advertising and ad placements. Modern consumers want to get to know service providers as people and individuals and not as a faceless brand. Because of this, many business owners are investing in content production. Content is the best way to tell your company’s story, […]
Consumers are smarter these days. They can recognize a brand that is genuinely concerned about them. They know when a business is being transparent with them by simply going through their content. For this reason, the way content marketing is done has changed, too. Now it’s not just about incorporating keywords in a 500-word article […]
It is literally impossible for anyone to know more about your brand than you do. You know everything by heart because it’s your origin story, your goals, your vision, and your organization or company’s culture. Despite this, you may find difficulty explaining or talking about the qualities of your brand to a designer. Most designers […]
We see you over there. Responding to emails at the dinner table. Skipping breakfast, then lunch while you reply to social media comments. Filming every significant second of your life because: Stories. Listening to business podcasts, watching YouTube tutorials, and reading management ebooks while you drive, do dishes, fold laundry, workout at the gym, pick […]
Sometimes the flame can burn out on your business. The things that used to invigorate you have become chores. The tasks that used to get you out of bed in the morning are now victims of procrastination. And there’s just nothing new and exciting about your routine. In other words, your brand is sitting […]
In today’s market, having a website and a social media profile is the bare minimum of what is needed to make sure your brand is accessible to your target audience. Having a strong online presence means so much more than just having a website. You need to sustain that “presence” by continuing to generate interest […]