Content marketing is an amazing way to gain website visitors and leads, and has proven to be more effective than traditional marketing tactics alone. Consistent content creation naturally boosts website traffic and conversions, and with a good conversion strategy, you’ll be sure to bring in high-quality leads.

A content marketing strategy is a marketing plan that uses content to reach (and keep) a specific group of people. The strategy includes things like blogging, video production, social media engagement, just to name a few.

It’s the marketing strategy that defines the overall direction of how your product or service gets to your target market. At the same time, content creation is what makes the campaign. Without one or the other, you can’t accomplish the most success and rank in your niche or industry.

Here are seven reasons your business needs both content creation, and content marketing for greater success:

1. Use Email Marketing

Email marketing helps you reach out to your audience with information they’re interested in. Make your audience feel special by providing them with the content they want. An email newsletter is also a good way to boost your conversion. That way you can share engaging content that will encourage your users to take action. 

2. Better Search Engine Optimization

Content marketing is great for building your brand and strengthening customer relationships. When you are able to do this, you can grow your database, create awareness and boost your credibility as a thought leader in your niche.

Content creation and content marketing are vital parts of search engine optimization (SEO). The quality of the content you create will affect your SEO efforts so be sure to create original (not duplicate) content and optimize each piece of content for specific keywords. 

3. Increasing Brand Awareness

Content marketing helps you build credibility and boost brand awareness. If you are looking to establish yourself or your business as an expert in your field, you need to publish quality content. Whether your business is a local authority or a global business, you can always find ways to share your expertise, and your audience will love that. 

4. Effective Lead Generation

Content marketing brings in website visitors, but you can convert your visitors into leads, subscribers, and customers with a well-crafted lead generation strategy. A lead generation strategy works best when you create content with the needs of your audience in mind. 

5. Growing Traffic and Ranking

Website traffic refers to the number of people who visit your website. Your prospects are most likely to visit your website if the content is engaging and relevant. Content marketing helps you present your business as an expert, which helps drive traffic. 

Plus, content marketing can help you reach the top of the search engine result pages (SERPs) because Google ranks websites based on the relevance and usefulness of their content.

6. Lasting Impression and Customer Retention

Creating engaging, useful, and interesting content and distributing it across multiple channels is key because that content leaves an impression on your audience and helps you build trust.

If you want to stay top-of-mind among your audience, your content must be exciting and relevant. The quality of your content will also affect the likelihood of your audience sharing your content. So, make an investment into content creation and content marketing.

7. Reduce Costs and Increase Revenues

Content marketing is a cost-effective strategy that can help you attract more potential customers and followers. Through it, you can improve your ROI as you focus on quality content and strategic distribution across multiple platforms.

That’s why content quality is important to your profitability. If you are thinking of boosting your conversion rate and search engine ranking, you need a well-crafted, effective content marketing strategy. 


Content creation and marketing are not separate entities; they work together to help you accomplish your business goals. If you’re not using content creation and marketing in your business, what are you waiting for? You can get some help from a marketing consultant or content marketing agency.

Elly and Nora Creative is a content creation agency in Phoenix helping purpose-driven companies and people who want to grow their business and the impact they make in the business. We assist with branding, content, and publicity. If you’re ready to come up with new ideas for your content, Contact us now!