small business branding

I hear from small business owners every day. They don’t know how to talk about their business in a way that will connect to their audience. The things they thing are important are muddying their message and creating confusion or disengagement.

But if you ask them, they’ll say they have a marketing problem.

They don’t. They have a brand problem.

You see, all marketing tactics are created from the foundation of a solid brand. Without one, businesses are always going to be on shaky ground. They’ll always be spinning in circles, rewriting their copy, and never gaining any real traction.

But most believe that quality branding is outside of their reach.

They think that they’re not ready. However, brands are iterative and should grow and evolve with the company. That means you have permission to start now.

Even if you can’t work with an agency yet, there’s power in crafting an intentional brand strategy from the beginning. Here are a few reasons that even brand-new businesses need to pay attention to branding.

1. Building Brand Equity

Building a brand is not just about creating a logo or a catchy tagline. It’s about creating an emotional connection between your business and your target audience. A strong brand can help you build brand equity, which is the value of your brand that goes beyond just your products or services. Brand equity can be built through consistent branding, delivering on your promises, and providing a unique customer experience.

2. Communicating Value from the Beginning

Building a brand from the start can help you communicate your value proposition to your audience. When you have a strong brand, you can communicate who you are, what you do, and why you do it in a way that resonates with your target audience. This can help you attract the right customers and differentiate yourself from your competitors.

3. Scaling Faster

Investing in branding early on can help you scale faster. By building a strong brand, you can create a foundation for growth that will allow you to expand your business and enter new markets. With a well-established brand, you can attract investors, partners, and employees who share your values and vision for the business.

4. Creating a Consistent Customer Experience

A strong brand can help you create a consistent customer experience across all touchpoints. When you have a consistent brand, your customers know what to expect from your business and are more likely to become loyal customers. By creating a consistent customer experience, you can build trust with your customers and establish yourself as a reliable and trustworthy business.

Investing in building a quality brand is essential for small businesses. It helps to build brand equity, communicate value from the beginning, scale faster, and create a consistent customer experience. Remember, your brand is more than just a logo or a tagline; it’s the emotional connection you create with your target audience. So, take the time to invest in building a strong brand, and you will reap the benefits for years to come.

Enter BrandFest

You don’t have to wait! I want you to have everything you need in THIS phase of your business, which is why I’m covering how to build a brand in the Spring Tour of BrandFest!

I will walk you through the most important pillars of building a brand that ROCKS! You’ll get 4 weeks of live virtual coaching + a 1:1 session with Sara for specific feedback, next steps, and expert support. Plus tons of resources, homework, and office hours.

This is the perfect opportunity for new business owners to get the brand support they need without the investment in a comprehensive done-for-you service.