When it comes to branding, one of the main things people focus on is brand recognition. This is true because it dictates the reputation and image that your organization or brand has. However, one aspect of branding that some businesses tend to forget about is brand recall.

While it is true that recognition ensures that you are reaching out to your target market in the first place, brand recall is what makes your organization memorable. Every time they are exposed to your brand or something related to it, they would easily remember your organization, products, or services.

With brand recall, you can also ensure that your target market has a positive perception of your business. This can only be achieved through establishing brand awareness through different marketing strategies such as advertising, online marketing, social media, and public relations, to name a few.

So, here are a couple of tips to help you out:

1) Have a Personal Branding Direction

Brand recall is all about consistency. Once a specific product or service becomes associated with your business, your audience would easily recall your brand. This is only possible if you are consistent in delivering your product or service and maintaining a good image.

Creating a company brand can be a difficult task, but if you want to achieve brand consistency for an eventual recall, establish a branding direction and work on it. 

2) Focus on Emotional Connections

You need to find the balance between the selling of your product or service and the emotional experience that you can offer your current and potential clients. The emotional connection that you have with your target market will have a direct influence on brand recall.

The first step is to identify the emotions associated with your organization, your product, and your services. Figuring this out or establishing the connection you want to make is important to ensure that you develop a relationship with your audience. But don’t stray too far from the truth or you’ll risk losing potential customers.

3) Offer Something Easy to Recall

If you want people to recall your brand, you need to make things easy for them to remember. This means that you need to make your brand memorable through the use of colors, logos, images, and simple text. Explore what will make you stick out in the industry and what would make people remember you.

Uniqueness is still a must, after all. However, if you opt to go with a complicated logo, it is highly likely that your potential customers would have a hard time remembering it. If you want to be successful in developing brand recall, you need to create an image that is simple and easy to remember.


For your business to be successful, you should effectively advertise and market your products or services. Part of the process is developing brand recall, so take these major key tips and work towards such growth in your company.

Looking for a personal branding agency in Phoenix, AZ? Elly and Nora Creative is a boutique branding, content, and publicity agency based in Phoenix, AZ, helping purpose-driven companies, entrepreneurs, and experts to grow their income and impact. Contact us today!