personal branding

How to Build a Personal Brand from Scratch

  Is there anything harder than starting? You have an idea in your head. Probably LOTS of ideas. You want to build a personal brand that supports your business, but you feel paralyzed about where to start.  You’ve been watching other people step out to share more of themselves, establish themselves as industry leaders, and […]

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don't fake it as a business owner

Why You Can’t Fake It Til You Make It Anymore

In business, there are always catchy little phrases meant to motivate or guide new business owners towards “success.” Grab the low-hanging fruit. Think outside the box. Failure is not an option. Supersize it. Okay, that last one was just because we’re hungry.  You get the idea though. Most of these are old and tired, but […]

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advocacy and branding

Why Advocacy Matters for Your Brand

    This week has been a reckoning. We’ve intentionally paused our content here to listen, learn, and allow space. The truth is that we’re a budding brand, but advocacy has always been an important part of who we are and who we hope to be. This week has given us a gift that we […]

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10: Taking A Risk With Gino Belassen

Show Notes: Gino is a visual artist and designer. His work has been exhibited and collected in the U.S., U.K., Europe, Asia and Australia.  He runs his own art gallery alongside his mom in downtown Phoenix called Belhaus, where he operates as creative director. The gallery/café features a collection of original artwork from a select […]

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09: Celebrating Makers With Georganne Bryant

Show Notes: Georganne established her brick and mortar, Frances, in Central Phoenix 13 years ago. As the creator behind “love Phoenix or leave Phoenix,” she has put her heart and soul into creating what is known as a Phoenix staple. The shop includes a carefully curated selection of clothing, jewelry, home goods, and novelty gifts. […]

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08: Chasing A Dream With Mike Olbinski

Show Notes: Mike is a Phoenix and Scottsdale-based, self-described “storm chasing wedding photographer.” His work has been seen around the world in commercials, documentaries, magazines, movies, sports, television shows, websites, etc., and he’s even received a coveted Emmy Award.  Specializing in time-lapse storm footage and fine artwork, Mike grew up obsessing over storms. He focused […]

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07: Being Intentional With Jessica Helgeson

Show Notes: Jessica founded See Salt in 2013 alongside her mother, who is also her business partner. It is a finishing salt company that offers extremely versatile, mineral-rich, non-processed salts for daily use. What originally started as a food blog specializing in fairly simple recipes has turned into marketing a product while creating brand and […]

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