Show Notes:
Jessica founded See Salt in 2013 alongside her mother, who is also her business partner. It is a finishing salt company that offers extremely versatile, mineral-rich, non-processed salts for daily use.
What originally started as a food blog specializing in fairly simple recipes has turned into marketing a product while creating brand and household names in Arizona.
The success of this company is equated to the intentionality behind it. Jessica educated herself on finishing salts and did the research and groundwork that goes into creating a product. She launched her own line of finishing salts that features the original French fleur de sel she grew up using in the kitchen with her mother.
Embracing the concept of intentionality, Jessica wanted to inspire others to do the same. By being intentional with the creation and design of her salts, she encourages others to place their own intentionality behind the things they do, not only in the kitchen but as a fundamental aspect of any career.
This episode is made in partnership with CO+HOOTS
CO+HOOTS is Arizona’s purpose-driven workspace, incubator, and ecosystem accelerator.
They provide small businesses, startups, and entrepreneurs with a dynamic work environment at a fraction of the price of traditional office space while also cultivating a collaborative and inclusive community.
You can enjoy drop-ins, dedicated desks, or space for your whole team, plus they offer weekly educational and social events, industry meetups, and exclusive invites to local events.
Take your ideas beyond the coffee shop. Visit CO+HOOTS’ website for more information.