These days there’s no single right way to launch. A lot of people will start with a website. Some may start with just an email list. But we’d like to make a case for starting with a podcast. To wet your whistle, check out these interesting stats about the growth of podcasting from Convince & […]
It’s time for another spotlight on one of our inspiring clients. Our time with Sseko so far has been a true testament to what partnerships should be: The best of both brands brought to the table Creativity, mission, and passion lining up with strategy, focus, and planning Sseko Designs has been operating for over a […]
If you spend any amount of time with Elly and Nora Creative, you’re going to hear us talk about buckets. A lot. Buckets are the bread and butter of our branding strategy. It’s a crucial element to understanding any business and business owner. Since we’ll be mentioning buckets a lot, we thought it would be […]
PR can be a big investment for small businesses. It’s also one of those items on the promotional checklist that you know has impact, but it’s hard to quantify. So when you’re a one-person show it’s understandable you’d be considering handling PR yourself to save money while moving the needle. We support that! As an […]
As business owners, one of the most important things we do is understanding how to turn a profit. Understanding how to monetize what you do is why you have a business and not just a hobby, which for the record, we think hobbies are important too. We get that you have limited time and that […]
I mean, let’s be honest. You know our answer to this is “yes.” Obviously we believe women can be moms and CEOs. We also know that it darn sure isn’t easy. We know the doubt. The double standards. The undeniable push and pull. Is it fulfilling? Yes. Is it hard? Yes. Do you sometimes feel […]
We see you over there, DIYing your PR. And we just want to say… “You go, Glen Coco!” Public relations is not an easy gig. Especially when you are starting from scratch, doing it yourself. Researching media contacts, crafting pitches, following up, and wondering if it’s working while you wait is a difficult process. So […]
The need for CEOs to build a brand of their own is not a new concept. Anyone running a business should be as accessible as the brand itself. We know customers don’t connect with logos alone. Audiences don’t attach to a business name. Products do not ignite human connection. People are what people need. And […]
We tend to want a lot out of our brands. We want to reach an audience, sell a product or service, support our families, do some good, promote a cause. And then, if our brand has some time, can we also use it to build up other women? As a female-owned and operated business, we […]
Branding can be a complicated web. Logos, websites, blogs, videos, Instagram, Facebook… on and on and on it goes. The layers you can add to your brand are seemingly endless. But what makes it a brand? Is it about the look? The feel? The message? The audience? If you’re a savvy entrepreneur, you know branding […]