We know email isn’t “sexy” sexy. It’s reliable, consistent, a little older, but there is a refinement to it that, when packaged properly, can be (dare we say it?) exciting. It’s officially the time of year of email BOMBARDMENT. Everyone is having a Black Friday sale, Holiday Gift Guides are being delivered by the dozen. […]
Year one of building your brand is scary. No matter how prepared you are, no matter how much research you do, it’s nerve-wracking to put yourself (and your product) out there for public consumption. It can invoke nerves, spawn criticism, and even create a little crisis of faith if things don’t go as you expect. […]
Congratulations! You’ve just landed the leading role… in your brand. As the founder/CEO/creator/influencer, you are the star of your show. Whether you’re an extrovert or not, you’ll be in the spotlight. Even if you’re not showing your face often, your ideas, your interests, and your shortcomings will be. One of our favorite tools for […]
Okay, we’ll admit it. Looks matter. Not the way people look, you’re all beautiful in your own way and you don’t need to change a thing. But when it comes to your brand, let’s be honest people are judging books by their covers. In this case, the book is your brand. […]
Everyone has heard the phrase “blogging is dead” somewhere. It’s a common trope of the “marketing tips” community to call something dead when it’s a few years old. Facebook is dead. Twitter is dead. Myspace is dead. Okay, that last one might be true. But the real truth is, as long as something is still […]
Think of what you really want. Then stare into water. Important water. And suddenly, you’ll start to sing. And that’s how you find your brand voice… Just kidding. This isn’t a Disney movie. Or a musical. This is your business. But a strong voice is still a must. However, this concept of voice is a […]
We know you. Working all the deals. Dreaming up the big goals. Operating behind the scenes. CEOs are the gears that keep their business running, not always the watch face. When we talk to these undercover executives, the idea of putting themselves front and center causes immediate recoil. They have spent so much time pushing […]
Are you ready to become a branding time traveler? Here’s what you do: Step One: Close your eyes. Step Two: Imagine a time ahead of now when your business is thriving and customers are buying. Step Three: Reverse engineer how you got those customers. Step Four: Clean the time machine […]
Do you remember back in the day when your favorite indie band would sign with a major label and everyone would lament “Oh they sold out.” It wasn’t punk rock to be getting a paycheck from the man and anyone with a little rebel streak in them would mourn the loss of a budding […]
Who doesn’t love a good pumpkin spice latte and some leaves changing colors? It’s basically everyone’s favorite time of year. But let’s be honest, when it comes to branding around fall, a lot of businesses tend to do the same thing. If you want to lean into the season changing, but still be authentically you, […]