In the early days of building a business, you’re usually just trying to make it. You want your customers to be happy and your bills to be paid and that’s enough when you’re operating a start-up. As the years continue though many feel a call to give back. But how? And to who? We love […]
What is it about money that makes us so uncomfortable? We set out to create a business… that should come with the expectation that money will change hands. We dream of success… but always quietly so no one thinks we’re greedy. We toil when we’re barely making ends meet… worrying alone so no one thinks […]
Branding is about so much more than loving the way something looks. It’s about loving the feel. How the brand speaks and acts, how they serve their customers and the world around them, this is all a part of it. It can be somewhat intangible though. With a great brand, you won’t feel the branding. […]
We talk a lot about content. We also do a lot of instructing on publicity. What’s really important to understand, however, is how these two branding elements work together. You can’t expect to get far with public relations without content. Conversely, content can help publicity opportunities to seemingly fall in your lap. So let’s discuss […]
We’ve all been there. Uninspired. Unmotivated. Stuck. Slow-going. And if ever there were a year for losing your edge and your focus, 2020 is it. There’s so much out there to distract you. So many concerns pulling you away from your determination. None of us could have foreseen all the ways in which we’d be […]
There is nothing we love more than a brand on a mission. When you can make a penny and also pass one on, that’s what change-makers are made of. If you’re at the start of your journey though, you might be asking yourself if now is the right time for giving back or if it’s […]
These days there’s no single right way to launch. A lot of people will start with a website. Some may start with just an email list. But we’d like to make a case for starting with a podcast. To wet your whistle, check out these interesting stats about the growth of podcasting from Convince & […]
It’s time for another spotlight on one of our inspiring clients. Our time with Sseko so far has been a true testament to what partnerships should be: The best of both brands brought to the table Creativity, mission, and passion lining up with strategy, focus, and planning Sseko Designs has been operating for over a […]
If you spend any amount of time with Elly and Nora Creative, you’re going to hear us talk about buckets. A lot. Buckets are the bread and butter of our branding strategy. It’s a crucial element to understanding any business and business owner. Since we’ll be mentioning buckets a lot, we thought it would be […]
PR can be a big investment for small businesses. It’s also one of those items on the promotional checklist that you know has impact, but it’s hard to quantify. So when you’re a one-person show it’s understandable you’d be considering handling PR yourself to save money while moving the needle. We support that! As an […]