When we talk about personal branding, we need to remember that it directly impacts the way our business is seen by the rest of the world. Businesses are no longer unapproachable entities that sit away from the market. People want transparency and real connections. That’s why branding plays a pivotal role in giving businesses a unique […]
It is literally impossible for anyone to know more about your brand than you do. You know everything by heart because it’s your origin story, your goals, your vision, and your organization or company’s culture. Despite this, you may find difficulty explaining or talking about the qualities of your brand to a designer. Most designers […]
Springtime symbolizes new beginnings. All the mood boards for spring are soft patterns, appealing hues, and pleasant-looking flowers. There’s no better season to start anew and refresh your business’ brand. From logo and website to social media pages, you can coordinate your brand to the ambient spirit of this time of year. Creating a new […]
Sometimes the flame can burn out on your business. The things that used to invigorate you have become chores. The tasks that used to get you out of bed in the morning are now victims of procrastination. And there’s just nothing new and exciting about your routine. In other words, your brand is sitting […]
Entrepreneurs tend to be “fly by the seat of their pants” people. And thus, we are not great at documenting the things we want, the assets we need and a plan for how we intended to get to the finish line. How many times have you considered handing over a task to an employee or […]
Sometimes making resolutions feel exhilarating. Sometimes they feel exhausting. If this year you just aren’t feeling it when it comes to January 1st promises and 2021 daydreams, here are a few things you can do for your business that aren’t resolutions but can contribute to the overall success of your business. Look Back The New […]
We would be remiss if we just rolled into resolutions and 2021 and didn’t acknowledge what 2020 was for so many. Small businesses had to struggle and stretch and strain to make it to the end of this year. So many didn’t make it at all. If you are staring at 2021 with anxiety, worry, […]
Have you been getting that itch? Like maybe it’s time to level up, but you’re not exactly sure. Not sure if you have the time. Not sure if you have the bandwidth. Not sure if you even have the desire. Growth is scary. And, it’s not always 100% necessary. Let’s unpack the feelings and practicalities […]
If you’ve been a single product solopreneur for a while, you’re probably getting the itch to expand. Whether it’s demand from your audience or just your need to branch out, choosing where to go next with your digital products can be a tough decision. Figure out how you can level up without bottoming out your […]