Is It Time to Start a Podcast?

In 2020 alone, research arrived at an additional 3.6 million American podcast listeners. This suggests that the podcast audience in the United States is rising at 20% each year. With such astounding numbers, you may be wondering if it’s finally time to start a podcast. Looking forward to the long voyage, producing exciting content for […]

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3 Tips for Crafting A Stronger Marketing Message

Compelling campaigns often drive brand’s marketing pipeline closer to its unique goals, but they’re only as good as their core message. Without a clearly defined vision that resonates with your target audience, even the most visually impressive campaigns won’t hit their mark.  Building your brand message in every campaign takes on different factors involving your […]

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How Can I Measure Brand Perception?

So many things bring life and sustain the operations of a business, but the most crucial factor is the customers. They share the content, purchase the goods, and recommend it to people when they have a good experience. A brand’s top priority should be making customers happy. One way of gauging this is through brand […]

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How to Use Customer Profiles for Making Better Marketing Decisions

Also known as personas, customer profiles are customer types created from an understanding of the typical audience generated from customer research. It involves focusing on the different goals and scenarios the customers may relate to when interacting with a specific touch-point, such as websites catalogs or shop floors. Customer profiles are generated to represent the […]

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What Purpose-Driven Marketing Entails

The world is changing. Today’s decision-makers have very different values and attitudes towards consumerism than the generations that came before them. For decades, brands have marketed in a reasonably consistent way. These days, the difference between a great brand and a good brand is one thing—purpose. People have developed strong self-awareness. They hold themselves to […]

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How to Inject Humanity Into Your Brand

Many brands strive to boost their double-tapped hearts as proof of their engaging social presence, but marketing without a heart won’t cut it anymore in a hyper-digitized world that demands intimacy.  Gone are the days of Mad Men where advertisements look glitzy and glamorous—in a time when people have grown desensitized to media, the market […]

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Do’s and Don’ts for Social Media Images

Do’s and Don’ts for Social Media Images The world of marketing has always been hypervisual as larger-than-life names grace billboards, magazines, and television, but the internet and channels like social media took that world to greater heights. It’s not a shocker to see social media feeds—be it Facebook, Instagram, Twitter, LinkedIn, and more—filled with scrolls […]

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