Every business needs a strong identity to be able to thrive in its lifetime; that’s why branding remains the heart of the professional venture. Whether it’s to represent a Fortune 500 company or maintain a credible reputation as a budding entrepreneur, branding breathes life into every business and defines your core vision.
We want to remind you of the importance of your brand identity in every aspect of your business—from marketing, sales, customer service, and market relationships, making it crucial for your employees to know your branding down to a pat. After all, they will be the ones to represent your brand in different situations.
For this reason, it’s important to employ standardized branding guidelines that are easy to understand and follow.
What’s in an Effective Brand Identity Guideline?
A brand identity guideline can do wonders for boosting your visibility in more ways than one, particularly since your employees understand what they need to do to reflect your branding philosophy in everything. While different guidelines contain unique insights into your identity, most should have the following essential elements:
- Brand History
- Brand Personality
- Brand Message
- Brand Key Values
- Logo Usage
- Color Palette
How Can Your Business Encourage Everyone to Follow Your Brand Identity Guidelines?
A brand identity guideline that is filled with jargon won’t be effective in helping your team understand who you are. Your brand history and mission statement, for example, seem like pretty words that are there to fill in the blanks. However, providing greater context into how your business came to be can really develop and grow your team’s appreciation for your vision.
When your employees can resonate with your statement, they can take a stand with your business and feel empowered when representing your brand. Using layman’s terms will make it easier for everyone to understand the “why” behind your guidelines, plus it helps people see the connection between your choices for elements such as your color palette, logo placement, and other details.
When done right, your brand identity guidelines can strengthen your business and provide clarity throughout your team’s thought process and future actions. It helps your employees elevate your brand’s perceived value, protect your identity against public scrutiny, and— more importantly, earn your team’s and customers recognition, trust, and loyalty.
The Bottom Line: The Importance of Having a Brand Identity Guideline
A repeatable and understandable brand identity guideline ensures that everyone on your team knows your business philosophy. Whether they’re new or seasoned workers under your wing, the right guidelines ensure they can practice your vision and consistently enhance the perception of your brand for years to come.
How Can We Help You?
If you’re looking for a personal branding agency in Arizona, it’s best to call us, at Elly and Nora Creative.
We are a boutique branding, content, and publicity agency in Phoenix, Arizona, committed to helping purpose-driven companies, entrepreneurs, and experts who want to make an impact and grow their businesses.
How do we do this? We offer branding, content, and public service that can help elevate branding in your field. Learn more about how we can help you today!