The world of marketing has always been hypervisual as larger-than-life names grace billboards, magazines, and television, but the internet and channels like social media took that world to greater heights. It’s not a shocker to see social media feeds—be it Facebook, Instagram, Twitter, LinkedIn, and more—filled with scrolls upon scrolls of images.
A picture after all, has the power to say a thousand words in one compelling image. It presents a visual narrative that supercharges every social media campaign. However, not all pictures can propel your marketing efforts closer to your goals.
Just like copywriting, video production, and other facets of advertising, the images you post on social media should be appealing, brand consistent, and resonate with your target audience. But how exactly can you supercharge your social media images and ensure they catch your market’s interest?
1: Improve Your Photo’s Quality and Creative Direction
The first step is simple—to boost your social media images, you should always strive to achieve higher quality and original photography. Stock photos may look crisp enough to pass for professional branding, but they never have the uniqueness a brand needs to stand out.
With that in mind, it helps to invest in a better camera and play around with your lighting. Try to experiment with the proper framing too, so it can come to life and pop out from the screen with its personalized touch.
2: Incorporate Catchy Copy and Find Ways to Insert it Seamlessly Into the Photo
Slapping on words is enough to capture people’s interest, but nothing beats images with well-thought-out text that looks seamlessly incorporated into the photo. Try out different fonts that suit the image’s style and power up your visuals with a meaningful copy.
Be sure to balance out the flow of your message by keeping the words short and sweet while sticking to a singular font to avoid a confusing design that will only distract readers from your images.
3: Use Colors to Set the Mood and Get User’s Attention
In addition to eye-catching imagery, colors can also take your photos to the next level by reinforcing the mood and tone of your images. You can use solid blocks of color as the backdrop of the images, or you can incorporate colorful elements to make it more visually striking.
After all, color has the power to evoke emotions, capture your branding, and more importantly, it can also influence perception in more ways than one. Be it to create a sense of urgency with bright, warm colors or encapsulate a tranquil feeling with cooler palettes; color can do wonders for bringing a dynamic element to your stills.
1: Don’t Overcomplicate Your Photos
The busiest set with multiple elements like too many colors, different fonts, or other accents may seem bright and lively in your head but they may create a hectic-looking photo that may only result in a slow down of momentum since the message can get lost in all the busyness.
Simple images may often be the strongest, that doesn’t mean that minimalism is always the way to go. The key is to incorporate relevant elements in your visual narrative and achieve a balance.
2: Don’t Forget to Consider the Whitespace
Whitespace sounds like a minimalist’s dream, but despite the name, it doesn’t mean your image’s background should be white. Instead, whitespace talks about the unmarked areas on an image, helping emphasize the subject of your photos.
Whitespace helps create a compelling symmetry and consistency throughout your images, allowing you to complete a visually mesmeric social media photo.
The Bottom Line: Simple Ways to Supercharge Your Social Media Images
Visuals play a leading role in influencing emotions and perception in marketing, but it’s not enough to post whatever stock photo you find online. Images have the potential to make your campaigns more complex, results-driven, and impactful, so the tips above explore the key principles that can give your social media images a much-needed boost.
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