Have you ever considered creating an online course for your business as a way to share your expertise with your customers? If you’ve never considered it, now may be the best time to do so. The market for online courses has become big and profitable in recent years. In fact, the e-learning market is projected […]
We’ve all heard about having good elevator pitches, but composing it can be a little tricky— especially if you have a complex idea or you’re in an industry that’s technical in nature. However, if you manage to get someone’s attention with a well-crafted elevator pitch the results can change your life. Now, you’re probably wondering […]
We’re talking about podcasts again because of the increased popularity they have —and continue to gain. There is a greater demand for high-quality, professionally produced business podcasts and despite the 2021 prediction that 112 million monthly podcast listeners will emerge, many brands are still perplexed as to why podcasting should be a part of their […]
Brand identity is one of the most important components of any modern marketing strategy because of how impactful it is in the long run. Most business owners take branding for granted and instead focus on strategic components like social media posts and Search Engine Optimization (SEO). However, recent developments have made it increasingly clear that […]
An inspirational eureka moment is not enough to build a brand, and doing so definitely doesn’t happen overnight. You need to have a concrete plan stating your origin, vision, goals, culture, target market, and everything in between. However, even if you have all those things, conveying your ideas to your designer may not be as […]
One of the most important things businesses should have is a great value proposition. This is the value that you promise to deliver to your customers if they choose to buy your products or services. But it goes beyond just selling from your company. Having a value proposition means that you are able to offer […]
Key performance indicators (KPIs) are essential for any business to assess its operations. When it comes to marketing for social enterprises, there are some essential metrics that serve as the most insightful KPIs to watch for. Each of these can provide analytics that inform any steps that follow and changes that need to be undertaken. […]
While there are many ways to promote a business, one of the most effective is user-generated content (UGC). Through this marketing strategy, you’re able to allow customers to snap photos, write reviews, and blog about your products or services. Before we share how user-generated content can help your company, we want to encourage you to […]
Gaining media attention is a big deal for companies, especially for those starting out. As media outfits can provide massive reach and free promotion for businesses, securing a cover story or segment is an achievement in itself. Acquiring media coverage can turn into better traffic, lead generation, and sales conversions. Any business has what it […]
When you’re running a small business, you often have a lot to handle but with limited resources. So, it’s understandable that some aspects of a business may get sidelined over other priorities. For that reason, some small business owners tend to put less importance on public relations (PR). However, PR is actually a crucial part […]