Reputation matters. When you’re running a business, how your community sees your brand is a critical aspect that can either make or break your growth. A negative impression has the potential to shake the foundations of larger organizations, so having proper public relations strategies in place is a must. Although public relations is a commonly used […]
Personal branding is a key factor in becoming a leader in your industry. It allows your audience to see your vision and get to know you. When you reveal the face behind your professional brand and share your ideas and values as the leader that you are, you can establish trust and inspire engagement […]
Lately, more businesses, no matter their size, focus on putting themselves out there and highlighting brand activism. More companies are proving that they care about what’s going on worldwide, specifically if it involves politics, the environment, and other relevant social issues. Brands have slowly grown to take a stand on what they believe is right […]
It isn’t uncommon for new business owners to start piecing together their brand by creating content, graphics, and other marketing material prior to establishing a clear-cut brand strategy. Unfortunately, this is incredibly inefficient and only results in resources wasted. Any digital marketing company can tell you that a strong brand strategy has to come before […]
Getting your customers to know you and care about your brand provides a huge advantage when it comes to growing your business. One way to help you achieve this is by having a presence in the media. Journalists are always on the lookout for new stories that will help their audience engage with them […]
Everyone knows that making a good first impression is a contributing factor to having a strong, successful relationship. So how can you make sure your brand is having that positive impact on your customer or prospect relationships? By being intentional in your efforts right from the start. Building your brand from scratch can be […]
More and more, business owners are relying less on traditional advertising methods and more on digital ones to promote their products or services. Since the dawn of modern technology, people have seen that the need to continue leaning on traditional advertising to get more customers is no longer the way to go. Because there are […]
We know that not all businesses are created equal. Some sell products, and others offer services—some even do both. Other businesses provide their talents, share knowledge and skills. But even though each one is different, they share a similar goal: to grow their audience or clients and provide more of what they have to […]
Creating high-quality content is the key to driving visitors to your business website. You’ve probably heard the phrase “content is king” before, so chances are you already know that having valuable content can affect the overall experience for your website visitors as well as your conversion rate later on. Problem is, as a busy […]
When we talk about personal branding, we need to remember that it directly impacts the way our business is seen by the rest of the world. Businesses are no longer unapproachable entities that sit away from the market. People want transparency and real connections. That’s why branding plays a pivotal role in giving businesses a unique […]