A brand’s purpose should be the center of why it exists in the first place. In a world where consumers can easily find out which brands are acting on their promise, it’s vital for brands to be transparent and maintain a strong and relevant connection with their consumers. If you want your business to be […]
The market is full of different variations of the same products and services. The advertising and branding of a business make these goods stand out, and some of the main selling points made often fall under the umbrella of the unattainable triangle. Coined as a marketing term, the unattainable triangle believes that goods and services […]
If you are currently working on the development of your brand identity, one good practice is to keep all of your brand elements in one place. This ensures that all your employees or freelance contractors who need access to the documents can find them easily, and they’ll know how best to represent your brand. This […]
Creating a profile for your business can be quite a step up from just managing a personal Instagram account. Although both may be similar in their objective of showing the best of a certain person or object, it’s still different for businesses and companies. Brand images, photos, and other digital content help increase audience following […]
Many businesses are born in hopes of becoming a big shot in the market, generating steady sales and revenue. But some may fall short on these dreams and one of the reasons could be due to the lack of brand consistency. Brand consistency is critical when it comes to how well-known and successful a business […]
In the past couple of years we’ve had a huge amount of social media apps come to existence. You’ve probably heard about TikTok – the social media platform that keeps your teens, kids, nephews, and nieces busy all day. Yup! That’s the one. Then there’s YouTube. It’s not exactly new, but it remains relevant to […]
Success and brand awareness go hand in hand. When people know about your brand, you have a much greater chance of expanding your audience, increasing website traffic, cultivating leads, and more! Brand awareness is your foundation for acquiring customers. As such, it’s crucial to let the world know what you have to offer and why […]
Putting your business “on the Internet” is not as easy as it seems. You must first establish a plan so you can have a successful outcome. Digital marketing is dynamic, and constantly evolving, so you need to keep your efforts up and stay consistent—digital marketing is a continuous process that doesn’t stop at the […]
Reputation matters. When you’re running a business, how your community sees your brand is a critical aspect that can either make or break your growth. A negative impression has the potential to shake the foundations of larger organizations, so having proper public relations strategies in place is a must. Although public relations is a commonly used […]
Personal branding is a key factor in becoming a leader in your industry. It allows your audience to see your vision and get to know you. When you reveal the face behind your professional brand and share your ideas and values as the leader that you are, you can establish trust and inspire engagement […]