Writing online copy on different platforms is a powerful way to share your narrative so that it can capture your audience’s interest and their hearts. If social media is used properly, that messaging may compel an interest to dig deeper, beyond sending double-tapped hearts to your feed. That’s why taking the appropriate time to craft the perfect message is important as you tell your story. 

So what steps can you take to write a more likable, shareable, and tweetable copy? Read on to find out!

1. Write with a Clearly-Defined Goal in Mind 

Writing without purpose can easily translate through your social media posts, resulting in flowery words that don’t really meet your objectives. If you want your copy to not only engage the audience but also drive results for your bottom line, it’s crucial to have a clear-cut goal in mind, such as the following:

  • Does your copy intend to showcase your brand?
  • Does your copy intend to generate more clicks? 
  • Does your copy intend to get more shares? 
  • Does your copy intend to increase your conversion rate?
  • Does your copy intend to attract more followers?
  • Does your copy encourage your readers to reply to your post? 

Answering these questions will help you give a more focused twist to your copy, allowing you to write in a way that drives you to your intended goals. 

2. Keep Your Target Audience in Mind

Besides writing copy that aligns with your goals, it’s important to weave words that can resonate with your target audience. Your copy loses its purpose if it’s not relevant to your readers, so be sure to consider your market’s interests so you can use a language that speaks to them the most. 

Writing with your market in mind also encourages them to join the conversation, especially when you include prompts like: 

  • Tell us your ideas!
  • What are you excited about next?
  • Get wild in the comments and tell us what you think!

These simple sentences (or calls to engagement) can do wonders for getting your readers engaged, excited, and part of your community. 

3. Don’t Forget to Include a Strong CTA 

Businesses don’t miss out on pairing a strong copy with a visually engaging image, but a powerful start can fall flat if you don’t end with a CTA (call-to-action) on your post. How else would your readers know what to do next? While it’s tempting to cut your copy short, it’s critical to include a CTA at the end of each post so you can fuel engagement and ensure that it drives results. 

The Bottom Line: Write Killer Social Media Copy That Is Shareable and Likeable

The right copy can engage your market, convey your professionalism, and deliver your message boosting your social media campaigns by a significant margin. Interesting visuals may get your readers’ attention, but your words will be the ones to establish your brand and convince people to take action— be it to follow your socials, go to your website, or check out your products. 

How Can We Improve Your Copy and Build Your Brand Message’s Impact? 

We’re Elly and Nora Creative, a marketing agency in Phoenix, and we can refine your copywriting efforts to help boost engagement for your advertising campaigns. From delivering a personalized experience and nurturing relationships to generating leads; we can help use email marketing to boost your sales. Get in touch with us today!