Publicity can be defined as the attention you receive from news sources such as newspapers, magazines, and radio programs, as well as from new media such as podcasts, blogs, and websites. The goal of publicity is to get more people to notice and remember you and your brand.

If you’ve been wanting to learn more about publicity, read on as we break down the basics of publicity and how it can help your business.

Why Publicity?

The purpose of publicity is to create public awareness of something, whether it’s yourself, a business, or a brand, product, or service. A publicist is someone who manages publicity but only as part of a larger marketing campaign. Publicists have the goal of creating positive publicity or be there to respond to negative coverage.

Traditional advertising has limitations, which hinders its ability to impact your business. It’s expensive, and you might not know to what extent your advertisements are reaching your target audience. Publicity doesn’t necessarily take the place of traditional advertising, but it can raise your profile and make you way more visible. Even better, the best publicity strategies don’t involve buying advertising time or space.

What Is Publicity In Business Important?

It’s important that your business or brand is given public attention because it helps establish you as a worthwhile business to purchase products or services from. 

Publicity is far less expensive than some marketing efforts, and they vary from one another in that publicity is more about creating awareness, and marketing is usually done through advertising on well-placed networks and platforms with the goal of getting your target audience to buy into what you have to offer. 

Publicity is a way to gain credibility. Consumers are frequently susceptible to distrusting the advertisements they see, but publicity—like writing a press release, has many advantages. It introduces you to opportunities to collaborate with other companies who may want to partner with your business on a project. Your business can develop a strong brand your audience will recognize, and the more your brand is exposed to the public, the stronger and more recognizable it will become.

What Are the Different Types of Publicity?

​​To utilize publicity you can connect with your customers on platforms like Facebook, Instagram, TikTok, and Twitter. Remember that a strong social media presence is essential to building a large audience. Rather than trying to make a single viral post, focus on providing information that educates and entertains your followers. You can also set up a giveaway on your social media platforms like Facebook, Twitter, Reddit, or Pinterest to give away free products or services to members of the public. These free promotions could end up being featured in their social media posts or blog entries and maximize your exposure.


As you can see, publicity plays a vital role in the success of any business. Keep these things in mind so that you can make informed decisions for your business and help it grow.

At Elly and Nora Creative, a digital marketing agency in Phoenix, we can help you create quality content marketing solutions that can help your business grow. Let us help you make your vision come to life. Contact us today to learn more about our services!