personal branding

How to Build a Personal Brand from Scratch

  Is there anything harder than starting? You have an idea in your head. Probably LOTS of ideas. You want to build a personal brand that supports your business, but you feel paralyzed about where to start.  You’ve been watching other people step out to share more of themselves, establish themselves as industry leaders, and […]

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don't fake it as a business owner

Why You Can’t Fake It Til You Make It Anymore

In business, there are always catchy little phrases meant to motivate or guide new business owners towards “success.” Grab the low-hanging fruit. Think outside the box. Failure is not an option. Supersize it. Okay, that last one was just because we’re hungry.  You get the idea though. Most of these are old and tired, but […]

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advocacy and branding

Why Advocacy Matters for Your Brand

    This week has been a reckoning. We’ve intentionally paused our content here to listen, learn, and allow space. The truth is that we’re a budding brand, but advocacy has always been an important part of who we are and who we hope to be. This week has given us a gift that we […]

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The Power of Saying No

This is a busy time of year for us all. No matter which holiday you celebrate and how, this season is full of hustle and bustle as they put it. There are seemingly endless cookie exchanges, school performances, and company parties. It’s all supposed to give us a feeling of merriment and joy, but sometimes […]

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