Some people naturally show up, front and center, in their brand. Others prefer pushing their business and their products to the forefront. Neither is right or wrong. What we’re talking about is the difference between personal branding and corporate branding. And if you’re contemplating which fits you and your business best, it’s important to […]
If when you think of hiring a publicist you start thinking of Entourage, this post is for you. Many business owners (big and small) look at publicity as something to consider way down the road. Or a person who cleans up shop after a celebrity embarasses themselves. But the truth is, publicists can be brought […]
If you’ve been running a business any time in the last decade, you’ve seen a lot of social media tips come and go. Platforms have risen and fallen. Algorithms have changed. Whether you’re weary of all the “tips” or just getting started in 2020, we have some good news for you. Social media is NO […]
Having a passion for something popular is the pits. It can be REALLY hard to find your motivation to start a brand/business when you know there’s already a large offering out there for the same product or service. How will you compete with brands who have been doing it for years? How will you find […]
Covid-19 has ravaged industries across the world, deeming certain aspects of our society as “essential” while leaving others in shambles. Our heart has been hurting for the performance art sector, a form of entertainment we hold very near and dear to our hearts here at Elly and Nora. As the world tries to find […]
In the early days of building a business, you’re usually just trying to make it. You want your customers to be happy and your bills to be paid and that’s enough when you’re operating a start-up. As the years continue though many feel a call to give back. But how? And to who? We love […]
What is it about money that makes us so uncomfortable? We set out to create a business… that should come with the expectation that money will change hands. We dream of success… but always quietly so no one thinks we’re greedy. We toil when we’re barely making ends meet… worrying alone so no one thinks […]
Branding is about so much more than loving the way something looks. It’s about loving the feel. How the brand speaks and acts, how they serve their customers and the world around them, this is all a part of it. It can be somewhat intangible though. With a great brand, you won’t feel the branding. […]
We talk a lot about content. We also do a lot of instructing on publicity. What’s really important to understand, however, is how these two branding elements work together. You can’t expect to get far with public relations without content. Conversely, content can help publicity opportunities to seemingly fall in your lap. So let’s discuss […]
We’ve all been there. Uninspired. Unmotivated. Stuck. Slow-going. And if ever there were a year for losing your edge and your focus, 2020 is it. There’s so much out there to distract you. So many concerns pulling you away from your determination. None of us could have foreseen all the ways in which we’d be […]