Do you remember back in the day when your favorite indie band would sign with a major label and everyone would lament “Oh they sold out.” It wasn’t punk rock to be getting a paycheck from the man and anyone with a little rebel streak in them would mourn the loss of a budding […]
“It’s not what you know, it’s who you know.” “Let’s settle this over drinks.” “We’ll discuss it on the golf course.” These feel like such an old school, Mad Men-esque, ways of doing business, but for a long time, this is how publicity worked. It was a small group of people (mostly […]
Who doesn’t love a good pumpkin spice latte and some leaves changing colors? It’s basically everyone’s favorite time of year. But let’s be honest, when it comes to branding around fall, a lot of businesses tend to do the same thing. If you want to lean into the season changing, but still be authentically you, […]
Whether you are a selfie superstar or want to avoid the camera at all costs, a brand photoshoot is for you. Whether you’re just getting started or deep into building your business, a brand photoshoot is for you. Whether you’re a personal brand or a corporate brand, a brand photoshoot is for you. Once upon […]
We’ve all heard the phrase “work smarter, not harder” but many of us aren’t exactly sure what that means from a practical, strategic standpoint. It sounds good, but where do we start? Creating content is a beast. We all know we need to be doing it. We know it is the absolute foundation of our […]
Pink. Florals. Gold accents. Picturesque photoshoots. Immaculately styled flat lays. Who doesn’t love them? But pardon us for saying, pretty might be holding us all back. We all love it in our brand, but it isn’t easy to achieve. Everyone wants to kick off their brand with a fresh blowout, but most of us only […]
When we think of web design, we usually think of talented beautifiers who take our often “meh” hub for branding and turn it into a glittering display of our hard work. A good web designer can make your brand look good. A great web designer can unearth your brand’s true potential. If you’re designing a […]
Every creative has a wandering eye. We have a project in front of us, but all these ideas are brewing in our imagination, waiting to be tinkered with. So we’ll try a little something here and a little something there, dabbling in those ideas for that rush of new creation. If creatives were a meme, […]
Some people naturally show up, front and center, in their brand. Others prefer pushing their business and their products to the forefront. Neither is right or wrong. What we’re talking about is the difference between personal branding and corporate branding. And if you’re contemplating which fits you and your business best, it’s important to […]
If when you think of hiring a publicist you start thinking of Entourage, this post is for you. Many business owners (big and small) look at publicity as something to consider way down the road. Or a person who cleans up shop after a celebrity embarasses themselves. But the truth is, publicists can be brought […]
