PR can be a big investment for small businesses. It’s also one of those items on the promotional checklist that you know has impact, but it’s hard to quantify. So when you’re a one-person show it’s understandable you’d be considering handling PR yourself to save money while moving the needle. We support that! As an […]
As business owners, one of the most important things we do is understanding how to turn a profit. Understanding how to monetize what you do is why you have a business and not just a hobby, which for the record, we think hobbies are important too. We get that you have limited time and that […]
I mean, let’s be honest. You know our answer to this is “yes.” Obviously we believe women can be moms and CEOs. We also know that it darn sure isn’t easy. We know the doubt. The double standards. The undeniable push and pull. Is it fulfilling? Yes. Is it hard? Yes. Do you sometimes feel […]
We see you over there, DIYing your PR. And we just want to say… “You go, Glen Coco!” Public relations is not an easy gig. Especially when you are starting from scratch, doing it yourself. Researching media contacts, crafting pitches, following up, and wondering if it’s working while you wait is a difficult process. So […]
The need for CEOs to build a brand of their own is not a new concept. Anyone running a business should be as accessible as the brand itself. We know customers don’t connect with logos alone. Audiences don’t attach to a business name. Products do not ignite human connection. People are what people need. And […]
We tend to want a lot out of our brands. We want to reach an audience, sell a product or service, support our families, do some good, promote a cause. And then, if our brand has some time, can we also use it to build up other women? As a female-owned and operated business, we […]
Branding can be a complicated web. Logos, websites, blogs, videos, Instagram, Facebook… on and on and on it goes. The layers you can add to your brand are seemingly endless. But what makes it a brand? Is it about the look? The feel? The message? The audience? If you’re a savvy entrepreneur, you know branding […]
Sleep is for the weak. If it’s not making money, it’s just a hobby. Hustle. Hustle. Hustle. Our culture has become a place where rest is categorized with laziness. And therefore anything that we do for joy and peace instead of production is ruled unessential. As we come to terms with this mentality we’re […]
Is there anything harder than starting? You have an idea in your head. Probably LOTS of ideas. You want to build a personal brand that supports your business, but you feel paralyzed about where to start. You’ve been watching other people step out to share more of themselves, establish themselves as industry leaders, and […]
When you hear the word networking, what do you think of? A smarmy character handing you a business card at a conference? An awkward mixer with strangers? (We’ll take a double vodka soda for those ones please.) A forced comment on an influencer’s post? Networking feels… ick, sometimes. Right? Or at least our perception of […]