Public Relations is a billion-dollar industry in the US. They work with many types of individuals, from professionals and corporations to brands and a lot more. Even if the job description sounds pretty self-explanatory, a lot of people still confuse it with something else because of the many different departments the industry operates in. In this post; we’ll straighten up the facts:
1. It Can Do Anything
It’s easy to think that PR can do anything. Sure, publicists can make a lot of things happen, but they can’t make everything happen. Just because they’re awesome in communication doesn’t mean they can guarantee that your brand will make it out there.
PR will help you to build a reputation to boost customer interest and loyalty.
2. PR Will Always Lead to a Sale
Many people think that once they hire a publicist, sales will follow immediately. The truth is, PR can only help increase interest in a brand or product, but it doesn’t guarantee that consumers will come knocking on your door. Again, PR is all about building your trustworthiness, which helps generate leads.
3. It’s Only About Social Media
PR isn’t only on social media; PR also uses many digital tools, like e-newsletters, blogs, brand partnerships, and many more. With that, social media is only a tool used by PR companies, but they use other digital platforms to reach a wider audience and ensure the kind of publicity you deserve.
4. It’s Only for a Time of Crisis
We’ve seen it happen so many times—when a brand or individual goes into crisis, PR steps in. This makes a lot of people think that PR is only needed when there’s a crisis, but the reality is, you don’t have to wait for a problem to strike before you invest in PR. A PR team by your side can help prevent any problems in the first place!
5. There Is No Bad Publicity
Bad publicity is true, and it’s as simple as it is—bad. That’s why PR companies are important because they take care of a brand’s messaging and handle any negative rumors or stories as they develop. This is also the reason some brands have in-house PR.
6. It’s Not Helpful in Making Sales
As mentioned, PR doesn’t quickly translate to sales, but it can help you sell. Therefore, when you have a good product already, that doesn’t mean you no longer need PR; you still do. This is because you can’t sell anything without doing anything. Every service or product requires PR to inform clients about the product and build interest and trust in its quality.
Investing in a publicity team will go a long way, no matter where you are in your journey as a brand or an individual. PR can help build an excellent reputation and contain problems before they blow. So, what are you waiting for? Go hire a PR company today! It will definitely help you build your brand and become reputable. For sure, it will pay off in the end.
Need PR for your company? Work with Elly and Nora Creative, a public relations agency for small businesses. We help purpose-driven companies and experts to grow their impact and income. Contact us today to get started!