Branding is an integral marketing aspect. It goes beyond just the logo of a company. It actually involves a holistic view of an entire organization, including its promise and what it stands for. It is also how the brand wants to be seen and how the public perceives the business.
Companies can establish a consistent public image by using either personal branding or corporate branding. Many organizations worry about becoming too casual, while others are concerned about having an overly professional and unapproachable image.
It can be easy to mix these up which may leave you confused. To know the difference between the two and determine which type of branding is right for you, use this article as your guide.
Defining Personal Brand and Corporate Brand
A personal brand usually refers to having a business with your name. This type of brand reflects who you are, including your personality, lifestyle, and interests. It implies the value of an organization’s offerings to the public. For example, some personal brands have a devout following where their target audience watches their every move at all platforms.
A corporate brand is an identity specially created for the business. It usually requires crafting a name for the organization without overly personal aspects. Similar to a personal brand, it reflects the value of products or services. Some customers, for instance, show off their designer brand handbags, watches, and other items to showcase their social status or level of success to the rest of the world.
The Pros and Cons of a Personal Brand
Since a personal brand uses the business owner’s name, it is flexible. This means you can easily change your offerings without having to replace your business name if your business focus changes.
This type of brand is perfect for one-person industries such as entrepreneurs. Whether you are a writer, musician, or professional speaker, you have better chances of attracting your target audience and boosting your career with a well-established personal brand.
If you opt for a personal brand, keep in mind that it’s challenging to sell a personally branded business. Because of this, consider hiring a personal branding agency. They can help you create social media posts, book special engagements, write blog posts, and do other tasks that can allow people to associate your name with your expertise.
The Pros and Cons of a Corporate Brand
Using a corporate brand gives you more freedom in terms of building a public image. The drawback is that it involves more detailed and careful planning. This process requires considering your audience and offerings to visualize where you want to take your business.
Compared to a personal brand, a corporate brand is easier to sell. Once you’ve established a recognizable brand and decide to sell your business due to relocation or retirement, more people will be interested in the organization you have built.
It’s hard work to establish a strong corporate brand. It is also less flexible, which means you may have to start from scratch if your interests change or you want to offer something completely different. Thankfully, you can get the help you need by working with a corporate branding agency.
the type of branding you choose can be the differentiating factor between failure and success. Unfortunately, it’s understandably tricky to decide between building a personal brand or a corporate brand to get yourself started. If you need the perfect blend of personality and authority for your business, consider hiring brand designers.
Reach out to Elly & Nora Creative if you’re looking for a top branding agency in Phoenix. Our team of strategists, marketers, designers, writers, and artists can help you make a mark in the industry and create a lasting impact by building the perfect brand for you. Contact us today to get started!