The textbook definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising.” Most people associate marketing with the arts, but the reality is marketing involves quite a bit of scientific aspects. In recent times, brands have been able to use video experiments to get much […]
An excellent search engine optimization strategy has always been about creating a great user experience. For example, you optimize your website for your users, not the search engine robots that crawl your website. When you optimize a web page, you address issues that affect the user experience. Things that used to work in the past […]
Competitive content marketing analysis looks at the competitive landscape and checks through content marketing efforts. This process can help you decide if your competition is ahead of the game in a specific area. How to Conduct Competitive Content Marketing Analysis The first step would be to decide what metric you want to focus on in […]
Two of the things your website needs to be successful are conversion and traffic. As you might know, traffic is all about getting people to visit your website, while conversion is all about turning those visits into revenue or a step closer to a buying decision. You might be reading this and have a dilemma: […]
Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but are now pretty much obsolete. There are a few exceptions, however, one of them is public […]
Growing your business can be rather tricky and sometimes it may feel like you’ve hit a dead end in finding new business ideas. So, what can you if this happens? While this question may seem difficult to answer, we’ve got a few tips that can help you grow your business. 1 – Have a Responsive […]
Business-to-business (B2B) and business-to-consumer (B2C) marketing are two very different practices. It will be your audience who determines the channels you use, the messaging, the frequency, and other factors. While the differences between B2B and B2C content marketing may not be surprising, having a thorough awareness of the specific differences may significantly influence the success […]
This year is coming to an end and you know what that means… nope, not holiday parties—it’s actually the best time to develop a great content strategy for the new year! 2022 is just around the corner, so let’s get you ready to have a new content strategy to launch as soon as the new […]
After the global pandemic, we have gotten used to rapid market changes. Marketers face the challenge of coming up with solutions to widen their marketing reach, target the appropriate audience, and effectively fulfill services despite restrictions on movement. Not to mention that companies today are also compensating for losses by cutting budgets—which significantly impacts marketing. […]
One of the most influential and fundamental ways to increase your business’ visibility and make an impression on your target audience is through brand consistency. Using the same visual elements, tone, and attributes will immediately tell your audience that the ad or publication material they see belongs to you—even without them seeing your logo first! […]