What is the difference between marketing and publicity? How are they different from other forms of promotion? Many business owners and marketers don’t really know the difference between the two, some even use the terms interchangeably. While they are very much related to each other, there are quite a few differences between them. Since marketing […]
When it comes to branding, one of the main things people focus on is brand recognition. This is true because it dictates the reputation and image that your organization or brand has. However, one aspect of branding that some businesses tend to forget about is brand recall. While it is true that recognition ensures that […]
Similar to other practices, branding also revolves around core values. However, unlike others, the values dictate the success of a branding campaign. For example, branding through social media marketing may or may not fail due to inaccurate usage. But what are the core values of branding that make it effective? Read on… 1. Voice The […]
Wondering if blogging is good for business? Let’s talk a little bit more about that. A successful blog uses several tools each of which has its own purpose. They help organize your ideas and give your blog a structure that supports your business goals. Needless to say, the most successful blogs all have one basic thing […]
The world of digital marketing is both an innovative and challenging industry. On the one hand, it is a very fulfilling job that enables creative people to help a lot of companies gain more customers, on the other hand, it opens them up to new obstacles that may sometimes leave them worried or not knowing […]
We live in a time when it’s extremely difficult for brands to stand out from their competition even though they have access to their audiences in an instant. It’s because almost every brand now knows the value of digital marketing. Marketers continue to search for more effective and innovative ways to attract their target audience. […]
Marketing isn’t a one-size-fits-all business tactic. Determining the best approach to gain customers or clients requires a thorough understanding of their needs, preferences, and current desires. Therefore, using A/B testing to better understand your target audience’s thought process is a great way to learn the ropes of digital marketing. So, what do businesses need to […]
Hitting a growth plateau in your business is no fun, and it typically means you’ve hit a wall with your marketing campaigns. That lack of progress can be scary, but taking a good look at your marketing strategies can help you get clarity and define your goals so that you achieve what you want to […]
Every product we use is associated with a brand, and your small business or company needs one too. Without it, your targeted consumers won’t be able to distinguish you from your competitors and might choose to go with a product from a company that has good and effective branding. Read on to discover the reasons […]
2022 is full of hope and new beginnings. There are plenty of things to be excited about, particularly for those that are looking to build a brand. Over the years, there have been a lot of changes to the marketing landscape that have affected businesses worldwide. And although these changes have presented new challenges, they […]