Some things fall victim to time. With technology fast-evolving and human behavior changing, some of the most innovative ideas can become irrelevant and outdated. Remember VCRs, fax machines, and phone booths? They were all revolutionary at one point, but are now pretty much obsolete. There are a few exceptions, however, one of them is public […]
Growing your business can be rather tricky and sometimes it may feel like you’ve hit a dead end in finding new business ideas. So, what can you if this happens? While this question may seem difficult to answer, we’ve got a few tips that can help you grow your business. 1 – Have a Responsive […]
Business-to-business (B2B) and business-to-consumer (B2C) marketing are two very different practices. It will be your audience who determines the channels you use, the messaging, the frequency, and other factors. While the differences between B2B and B2C content marketing may not be surprising, having a thorough awareness of the specific differences may significantly influence the success […]
A meaningful customer experience builds trust, engagement, and loyalty. A poor one, on the other hand, can have an impact on your income, reputation, and brand authority. Note that 58 percent of US customers quit following or supporting a brand after a negative consumer experience. Keeping existing consumers costs five times more than gaining new […]
We’ve all heard about having good elevator pitches, but composing it can be a little tricky— especially if you have a complex idea or you’re in an industry that’s technical in nature. However, if you manage to get someone’s attention with a well-crafted elevator pitch the results can change your life. Now, you’re probably wondering […]
One of the most important things businesses should have is a great value proposition. This is the value that you promise to deliver to your customers if they choose to buy your products or services. But it goes beyond just selling from your company. Having a value proposition means that you are able to offer […]
Key performance indicators (KPIs) are essential for any business to assess its operations. When it comes to marketing for social enterprises, there are some essential metrics that serve as the most insightful KPIs to watch for. Each of these can provide analytics that inform any steps that follow and changes that need to be undertaken. […]
While there are many ways to promote a business, one of the most effective is user-generated content (UGC). Through this marketing strategy, you’re able to allow customers to snap photos, write reviews, and blog about your products or services. Before we share how user-generated content can help your company, we want to encourage you to […]
When it comes to marketing, it’s crucial to develop targeted, personalized experiences to grow a business’s customer base and drive sales. Sure, you could invest a significant amount of money in the best digital marketing agency and a creative marketing plan but, you may not achieve the desired results if you’re still unsure who your […]
Also known as personas, customer profiles are customer types created from an understanding of the typical audience generated from customer research. It involves focusing on the different goals and scenarios the customers may relate to when interacting with a specific touch-point, such as websites catalogs or shop floors. Customer profiles are generated to represent the […]
