One of the most important things businesses should have is a great value proposition. This is the value that you promise to deliver to your customers if they choose to buy your products or services. But it goes beyond just selling from your company. Having a value proposition means that you are able to offer your customers valuable and unique solutions that your competitors cannot achieve.

Here are the things that you should consider before you even get started:

1. Identify Your Customer’s Pain Points

The first thing in creating a great value proposition lies in knowing the main problem your target audience is experiencing because sometimes customers aren’t aware of their own problems. The good thing about this is that you can help them realize their pain points so they would be eager to purchase your product. For instance, if your business offers social media post templates for Instagram, you need to offer affordable, easy-to-use, and beautiful templates which they can easily use for their own business. Your templates would offer solutions for your audience so they can save them more time in creating their own templates from scratch.

2. Highlight the Benefits of Your Offer 

What are the benefits they can get out of your products? Make a list of the benefits of every product you offer to your customers so they are aware that these products are useful for them. Take note that when you cite the benefits: they should be clear, concise, and more focused on your customer’s needs.

3. Describe Why These Benefits Are Valuable

It’s not enough for your audience to know all the benefits you provide but ideally, for them to realize that these benefits are valuable to them.

Using the same scenario, when they purchase from your company, the value that they will get from pre-made templates does not only help them save time, but they will also have beautifully designed templates that they could use and edit anytime. 

4. Show the Connection between This Value and Your Customer’s Pain Points 

Once you connect your customer’s pain points with the list of things that make your products and services valuable, then you can check if they align with each other. From this, you can fine-tune your value proposition, so your presented solution meets your customer’s needs.

5. Set Yourself as the Preferred Provider That Gives Value to Your Customers

For your final step, customize your value proposition by adding more details that differentiate you from your competitors. Do you have unique products that only your company has? Think of the elements that set you apart from the rest while keeping your focus on your customer’s needs.

Write Your Own

But how can you write a great value proposition that stands out from the rest?

Remember Mad Libs from when we were kids? The ones where you fill in an adjective here and a verb there? It’s kinda the same way you can use these value proposition templates>

Here are a few to get you started. 

  • I help (ideal audience) (unique offering) so they can finally stop (pain point) and start (ideal outcome)
  • Our (unique selling point/adjective) (product or service) will help (ideal audience) (ideal outcome)
  • For (ideal audience) who need/wants (ideal outcome), our (unique selling point/adjective) (product or service) will (ideal outcome)
  • We help (ideal audience) do (ideal outcome) by offering (unique selling point/adjective) (product or service)



When you create a value proposition, make sure that you follow the different parts and steps that we’ve shared here in this guide. This will help you put your products out there and allow your customers to recognize the true value of your offerings. 

Elly and Nora Creative is a personal branding agency in Phoenix, AZ that helps purpose-driven companies, experts, and entrepreneurs increase their profit while growing their impact on others. Contact us today and see how we can help you in your business.

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