In today’s market, having a website and a social media profile is the bare minimum of what is needed to make sure your brand is accessible to your target audience. Having a strong online presence means so much more than just having a website. You need to sustain that “presence” by continuing to generate interest […]
February is a designated month of celebration, recognition, and contemplation of and for the Black community. It should not be the only time we consider Black communities. That should be an ongoing, year-round effort. But as brands and businesses, it is a time for focused concentration, amplified voices, and intention work on inclusivity, equity, […]
Too often we spend the beginning of the year thinking of all we want to do. Goals we want to meet, sales numbers we want to hit. We frequently forget that the first step in any pursuit should be education. If we’re hoping to level up, we have to start with the mind. Action is […]
Entrepreneurs tend to be “fly by the seat of their pants” people. And thus, we are not great at documenting the things we want, the assets we need and a plan for how we intended to get to the finish line. How many times have you considered handing over a task to an employee or […]
Yes. You read that right. With Martin Luther King Jr. Day right around the corner, we can already see the inevitable onslaught of Canva-constructed, templatized MLK quotes coming to social media. It happens every year. Business as usual 364 with a nod to King one day out of every January, then back to biz as […]
Do you ever feel irritated when a social media platform drops a new feature? Like… okay I was just getting Stories highlights really working for me and now I have to do another thing!? Seriously, A-NOTH-ER THING? We get it. Sometimes it feels better to just pretend they didn’t do anything. Unfortunately, that could be […]
Sometimes making resolutions feel exhilarating. Sometimes they feel exhausting. If this year you just aren’t feeling it when it comes to January 1st promises and 2021 daydreams, here are a few things you can do for your business that aren’t resolutions but can contribute to the overall success of your business. Look Back The New […]
We would be remiss if we just rolled into resolutions and 2021 and didn’t acknowledge what 2020 was for so many. Small businesses had to struggle and stretch and strain to make it to the end of this year. So many didn’t make it at all. If you are staring at 2021 with anxiety, worry, […]
Have you been getting that itch? Like maybe it’s time to level up, but you’re not exactly sure. Not sure if you have the time. Not sure if you have the bandwidth. Not sure if you even have the desire. Growth is scary. And, it’s not always 100% necessary. Let’s unpack the feelings and practicalities […]
If you’ve been a single product solopreneur for a while, you’re probably getting the itch to expand. Whether it’s demand from your audience or just your need to branch out, choosing where to go next with your digital products can be a tough decision. Figure out how you can level up without bottoming out your […]